Your current role as CEO is the centerpiece of your LinkedIn profile. When someone looks you up, they’re not just looking at your job title. They want to understand what kind of business you’re leading, how you approach the role, and what you’re building. A...

For today’s CEOs, LinkedIn is no longer optional. It’s one of the most effective tools you have to communicate directly with employees, customers, partners, investors, and other stakeholders. But to use it well, you need a plan. Here’s a step-by-step approach to...

Most CEOs don’t put much thought into their LinkedIn headline. Some keep it simple and default to their title and company name. Others throw in a laundry list of keywords. Neither of those approaches is ideal. Here’s why… Your headline is one of the most important...

A lot of executives treat LinkedIn like an occasional obligation. They post when something big happens, like a promotion, a product launch, a keynote, or a podcast. Maybe they share an article or reshare a corporate update, just to stay on the radar. But over time,...

There’s a lot of talk about being vulnerable in your LinkedIn posts. Scroll through your feed and you’ll see personal stories, emotional reflections, and touching anecdotes, all in the name of being authentic. While that kind of content can work well for some, most...

Is it really worth it to post on LinkedIn?   You’re already busy. You don’t necessarily feel the need to be seen as a thought leader. You’re not trying to build a large following.    And the last thing you want is to attract the wrong kind of attention.   The truth is...

We have been looking at the way thousands of VPs at the largest U.S.-based technology companies are using LinkedIn, and one pattern stands out:   Female VPs post nearly twice as often as their male counterparts.   This held true across companies where hundreds of VPs...

If you're a vice president at one of the largest tech companies in the US, your LinkedIn presence probably looks a lot like your peers.   We’ve been analyzing how VPs at these companies are using LinkedIn, and the patterns are strikingly consistent. Most post once a...

If you're a senior executive contemplating a shift into consulting, you might be asking yourself some big questions: Who would actually hire me—and for what? How do I explain what I do in a way that sparks interest? How can I test this idea without risking my current...

If you’re considering stepping away from corporate life and into consulting, your first instinct might be to start building a brand or launching a website. But the truth is, you probably already have what you need to get started: a strong professional network. The...

If you’re considering stepping away from corporate life to start consulting, even if you aren’t ready to take the full leap, LinkedIn can be your best low-risk testing ground. Forget about designing a website, doing email campaigns or paid ads, or getting business...

High potential executives aren’t just born, they’re made. The most successful business leaders don’t leave professional growth to chance. They continuously invest in themselves, often with the help of tools like personality assessments.  Whether it's Myers-Briggs,...