We specialize in working with CEOs, but many of our clients have us engage with their entire leadership team. One aspect I enjoy most about working with these executives is showing them the potential of LinkedIn.

Often, their perception of LinkedIn was formed years ago when LinkedIn was primarily a resume database. They believe that since they are not looking for a job, there’s no need to have a strong LinkedIn presence.

I absolutely love showing them what’s possible on LinkedIn now, including how to:

• Use your LinkedIn profile to educate people about you and your business before a meeting, so your time together can be more productive.
• Use LinkedIn to make your leadership style and culture more visible, so your team is more attractive to prospective hires.
• Share thought leadership through LinkedIn blog posts, updates, and videos, so your ideas reach more people.
• Maintain mindshare and keep your many business relationships fresh, despite not having had the opportunity to connect in person for the past couple of years.
• Build a richer profile to become more findable in your areas of expertise, so you receive offers to join a board.

One of the best ways to help executives appreciate the potential is to show them LinkedIn profiles of executives similar to themselves who have a rich, powerful presence on LinkedIn and are fully leveraging the capabilities of the platform.

We have compiled updated lists, fresh for 2022, of executives who excel on LinkedIn:

• Chief Executive Officers
• Chief Revenue Officers and Vice Presidents of Sales
• Chief Marketing Officers and Vice Presidents of Marketing
• Chief Operating Officers
• Chief Financial Officers
• Chief Human Resources Officers and Vice Presidents of HR

Take a look at the ways they are using LinkedIn – there are many ideas you can leverage for your own presence.