Upcoming Workshops, Webinars & Events

The LinkedIn Formula for CEOs: Get Further Faster

As CEO, your role on LinkedIn is complex. You have so many stakeholders to consider – customers, prospects, partners, employees, prospective key hires, investors, and the media.

Most of the people who matter to your business are on LinkedIn, but what should you be doing? How do you balance all of your audiences? And how do you create a strong presence in limited time?

This hands-on workshop is exclusively for CEOs who want to leverage LinkedIn effectively to grow their business – attract customers and partners, build a powerful employer brand, and impress investors.

In the first 30 minutes, we cover:

• What is the CEO’s role on LinkedIn?
• How to craft your presence so it serves your business goals.
• The 5 things tech CEOs with 30K+ followers do on LinkedIn that most CEOs don’t.

And, of course, we make you a special offer!

Those who can stay beyond 30 minutes are invited to participate in hot seats, where we work on your LinkedIn profile with you, and help you build a simple LinkedIn strategy that is aligned with your goals – one that can be executed in as little as 15 minutes each week.

Upcoming date:

Thursday, August 11, 2022, 1:00-2:00pm ET / 10:00-11:00am PT

Note: the CEO Workshop is held on Zoom.

LinkedIn Profile Glow Up

Need help with your LinkedIn profile? Join us and give your LinkedIn presence a glow up!

Make your LinkedIn profile more powerful – tell your story effectively, become more findable, impress people, build trust, and make people want to talk to you.

This webinar introduces five simple enhancements you can make to your profile, each of which takes just a few minutes and can be completed by the time you leave the webinar.

The result will be a more polished, professional, and effective LinkedIn profile – one that works harder for you and delivers better results.

Upcoming date(s):

Tuesday, August 30, 2022, 10:30 AM ET / 7:30 AM PT

Note: The Glow Up webinar is a LinkedIn Live. Please sign up and join us on LinkedIn!

Executive Social Roundtable

Executive social media brings a host of challenges. You need to get buy-in, choose the right platform, develop a strategy, create content, maximize reach, and measure results. And you probably don’t have a large budget to work with.

Since executive social programs are relatively new, we thought there would be value in bringing marketing and communications executives together to pool knowledge – share what’s working for you and contribute your experience to help peers solve the issues they encounter.

Would you like to join us for our first Executive Social Roundtable?

Upcoming date:

Tuesday, September 13, 2022, 1:00 PM ET / 10:00 AM PT

Note: The Roundtable will be held on Zoom. This session is informal and private. We won’t be making the recording available to the public. If you can’t attend this session, we will be happy to invite you to a later roundtable.

5 Simple Steps to Get Your Executives into Social Media

Need to get your executives showing up online as the powerful thought leaders they are?

Join us to hear about a straightforward, 5-step process for getting your executives to step into a more active role in social media.

This webinar is packed with tips and strategies developed over the past 10 years, based on our experience working with thousands of executives at companies ranging from startups to Fortune 50.

Want a preview of what we will be talking about? Check out our recent blog post:

How to get your executives into social media.

Upcoming date:

Thursday, September 22, 2022, 1:00 PM ET / 10:00 AM PT

EMPLOYER BRANDING: Three Steps to Make Your Executive Team Your Secret Weapon

You’re already investing in employer branding. You do videos about what employees love about your culture, you post about company volunteer activities, and you welcome new employees in social media.

You do this because you know:

• 75% of job seekers consider an employer’s brand even before applying for a job.
• Companies with a strong employer brand see a 43% decrease in cost per hire.
• A strong employer brand reduces the likelihood that a new hire will leave within the first six months by 40%.

But are you fully leveraging one of your most important assets? Your executives!

One reason job seekers spend so much time researching companies before they apply is that they want to understand what it is like to work for you.

They want to hear employees talk about how much they like working at your company. But they also want to see for themselves who your executives are – how they think, how they manage, and how they interact with employees.

You can create transparency into that work environment by building personal brands on LinkedIn for your executives.

In this webinar, you’ll discover a three-step process for involving executives in your employer branding:

• What executive stories you need to make visible
• What executives need to post on LinkedIn
• How to sell executives on participating

Sign up today! If you aren’t able to attend live, a recording will be available.

Upcoming date:

Coming soon, 1:00 PM ET / 10:00 AM PT