Get more meetings and make those meetings more productive. What do you wish people appreciated about you and your business? Put that information on your LinkedIn profile! You’ll get more meetings with the right people. And they will arrive at the meeting better prepared.
Your best investors, customers, partners, and employees come through referrals. When you post consistently on LinkedIn, you activate your network. The people who already know, like, and trust you are more aware of what you are doing. You stay top-of-mind, build excitement about your momentum, and get more referrals.
One of the most important things a CEO does is build trust. You can build trust faster when you use LinkedIn to signal that you are trustworthy. There are 25 ways to use LinkedIn to give people insights into your expertise, character, and intention, so they become more comfortable trusting you.
Humans are magnetically attracted to stories. When you use stories to share your vision, your traction, and your culture, you have a greater impact. Read about the 17 stories SaaS CEOs need to tell.
Free Resources
Excellent Examples of CEOs
Get ideas for your own presence from these examples of CEOs who excel at using LinkedIn.
10 Stages of a CEO’s Journey
The benefits and ROI of personal branding depend on the stage your business is in. We outline 10 stages, and explain where to look for ROI in each stage.
How to Use LinkedIn to Attract Funding
If you’re a startup CEO or founder, you already know it takes more than hard work or luck to attract investor’s interest.
LinkedIn Profile Checklist: Employer Branding
People check out your LinkedIn profile when deciding whether or not to apply for a job with you. Make sure they get the strongest possible impression of your business.
LinkedIn Profile Checklist: Business Development
When using LinkedIn for prospecting and lead generation, your profile should be written to your ideal customers. Help them understand why they should do business with you.
LinkedIn Profile Checklist: Impress Investors
For any founder in fundraising mode, LinkedIn is the perfect place to build relationships with investors.
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