ProResource | Executing Branding for CEO's, Entrepreneurs and Sales Executives

It’s a question I hear all the time: “Is Twitter really something a CEO should be spending time on?” For many CEOs, the answer is yes. Just look at the numbers — 500 million tweets are sent each day and with 326 million monthly users, 46% of them are accessing […]

As the CEO of a growing business, your personal brand matters. Your employees trust you, believe in you, and follow your lead. You define the vision for the business; you make strategic decisions; and you are the one who gets everyone aligned and moving in the same direction. In short, […]

It’s a question many CEOs ask themselves: How much of a social media presence do I have to have, and what should that presence look like? While there isn’t a one-size-fits-all answer, it is clear that a CEO’s social media presence has become increasingly important in today’s digital world. At […]