Ultimate Thought Leader
Our most popular service, this program is designed for SaaS CEOs whose company is scaling rapidly, and who want to fully maximize their LinkedIn presence and personal branding efforts.
The focus is on sharing thought leadership, expanding your visibility and reach, and communicating with your stakeholders. Features include:
LinkedIn Profile Optimization
We update and enhance your LinkedIn profile, so people who visit your profile fully appreciate the extent of your expertise, thought leadership, and the traction your company has achieved. They also gain insight into who you are as a human and a leader.
Personalized Content & Engagement Strategy
Our team develops a LinkedIn content and engagement strategy that aligns with your goals. You receive an action plan that includes branding blocks, a content calendar, guidance on posting schedules and content types. You also get a strategy for engaging with your network and reaching outside your connection to maximize visibility and impact.
Collaborate with our content strategists and ghostwriters to create top tier thought leadership articles and updates, showcasing your expertise and insights to a wider audience.
You typically receive one Executive Insights blog post each month, where you share your perspective on a topic or issue that is important to your market. The content comes from a monthly interview with you.
You also receive two updates each week to be posted on LinkedIn. These posts can be drawn from your blog interview, your events, podcasts, company news, evergreen content on your website, or curated content.
We engage lightly with the people who comment on your posts and bring anything important to your attention for a more personal response.
Our team monitors posts for you, so you stay on top of vital LinkedIn activity with a fraction of the effort it would normally require.
We identify thought leaders whose audience includes the type of people you want to reach. When they post something on LinkedIn where you could make a meaningful comment, we provide the URL of that post so you can easily engage. The URLs are maintained in a Google Sheet so you can access at your convenience.
You receive detailed reports and insights into your LinkedIn presence performance, so we can better identify and capitalize on opportunities, adjust direction strategically, and stay ahead in the market.
What to Expect
In the first month, we optimize your LinkedIn profile and design a strategy for you. In the second month, we begin creating and publishing thought leadership content for you and engaging to expand your audience.
This is a six-month program that can be extended on a month-to-month basis.