Let’s start by agreeing that if you are a CEO, you’ve been working a while. And you’ve clearly had success, so you already have a personal brand. If you have any doubts, check out my most recent blog. But, knowing you have a personal brand and that it should be...
Once upon a time there was a noble and humble king who ruled a magnificent kingdom. He worked hard, treated people fairly, and made wise decisions. Yet, he rarely held court with his subjects or rallied his troops with inspirational speeches. And the people grew cold...
As the title implies, chief financial officers focus on the money—tracking cash flow, analyzing company financial strengths and weaknesses, and strategically adjusting for optimum outcomes. Constantly vigilant and key to continuity and growth, CFOs assess the present...
The best sales leaders I know come with an arsenal of tools, best practices, and trade secrets. LinkedIn has become an essential first step in business development. Used well, LinkedIn serves as your advance team, telling your sales story before people even meet you....
Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...
You’re already investing in employer branding. You do videos about what employees love about your culture, you post about company volunteer activities, and you welcome new employees in social media. You do this because you know: 75% of job seekers consider an...
