Your Biggest Fans: How Executive Leaders Drive Employee Advocacy
It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
Unicorn CEOs on LinkedIn: Who’s Leading, Who’s AWOL
Entrepreneurs dream about building "unicorns" — startup businesses so successful they reach a valuation of over $1 billion. As of December 11, 2019, there were only 213 such companies in the United States. We took a look at how the CEOs of these organizations are...
Camera Shy? Why You Should Leave Your Webcam On
Bad hair day? Poor lighting? An unfortunate piece of lunch caught between your front teeth? Almost everyone falls victim to human nature and worries about their appearance in a photo or during live video. It's likely that there are times you say to yourself, "I'm just...
Your Customers Are Watching You
More and more people are using the internet to make purchasing decisions — but they aren't just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social media...
The ROI of Executive Social Media for Employee Advocacy
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization's social media strategy — and many forward-thinking businesses are...
The ROI of Executive Social Media for Thought Leadership
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
The ROI of Executive Social Media for Employee Communication
In our last blog, we discussed the impact on a company's stock when "social executives" are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look at another aspect...
The ROI of Executive Social Media: Part 1
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of "Social Executives" and Its Consequences for...
What Gets in the Way of Your Thought Leadership?
We all generally understand the importance of using thought leadership to distinguish our company from the competition and, ultimately, attract the right kind of customers and partners. But there is a considerable amount of data available about just how valuable...
How Effective is Your LinkedIn Presence? Find Out with ProScore
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it's been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the more...