Do You Have an Exit Signal Gap?
When a CEO starts thinking about selling the company, something changes. The business is no longer being judged only by customers, employees, partners, and investors. It is now being assessed by a different group of people: buyers, private equity firms, bankers,...
What Does “Lead in Public” Mean?
Many CEOs hear the phrase “lead in public” and assume it means posting more often. But leading in public is not the same thing as being active on LinkedIn. A CEO can post often and still reveal very little about how they think, what they believe, or where they are...
What Does an Anti-Fragile Career Look Like?
Most executives would never build a business with a single point of failure. But many build their careers that way. Their reputation depends too heavily on one company, one boss, one sponsor, one investor, one client, or one product. As long as everything holds, the...
LinkedIn Algorithm Changes 2026: What CEOs and Executives Need to Know
LinkedIn has made substantive changes in their algorithm this year, and most users have seen a significant impact on the reach of their posts. Let’s look at the changes that are most relevant for CEOs and executives. First, what happened? LinkedIn is now using large...
Growth-Stage CEOs: How to Hack Recruiting
Most growth-stage CEOs think recruiting problems are caused by compensation, competition, or a lack of qualified candidates. Sometimes that’s true. But increasingly, the problem is visibility. The best candidates want to know who they’ll be working for before they...
CMOs: What Changes for Your CEO After a Funding Round
Why the CEO’s online presence becomes a marketing priority. After a funding round, most CEOs instinctively shift their attention to hiring, product execution, and scaling. From an operational standpoint, that is exactly what they should do. But from a market...
How to Show Sustainability Matters to You
People are coming to your LinkedIn profile to learn how you think. If one of the signals you want to send is that you believe in sustainability and care about the environment, you’ll want to include sustainability in both your profile and your LinkedIn activity. Key...
CEOs: Build Trust Proactively Using LinkedIn
Trust. It opens so many doors, doesn’t it? But trust has to be built; it cannot be demanded. And building trust requires that other important T word . . . time. It takes time for people to get to know who you are. They watch how you behave in different situations, how...
After Funding, What Changes for a CEO?
For CEOs who have recently raised a round, LinkedIn plays a different role than it did before. Most founders don’t adjust to that shift. Many CEOs become quieter after funding. Their focus moves to hiring, product execution, and scaling the company. But what most CEOs...
How to Implement Executive-Led Growth
Many B2B companies are beginning to talk about executive-led growth, but few treat it as a deliberate system. Executive-led growth is a strategy where a company makes the thinking of its...
How the CEO’s Personal Brand Impacts Recruiting
You know your employer brand matters to your recruiting efforts. Companies with a strong brand get 50% more qualified applicants, spend 50% less to hire, and are able to hire faster. But does your personal brand matter too? Yes! As the CEO, your personal brand matters...
Series B Founders: The Four Team Problems LinkedIn Can Realistically Help You Solve
By the time a company reaches Series B, most founders have already figured out how to build a product and prove demand. Your challenge now is scaling. Investors expect results, hiring accelerates, and you have more balls in the air than ever before. Series B is...