When you’re the head of a marketing department, people expect you to be an expert in all aspects of the field—including social media. They look to you as an example for creating a strong personal brand, gaining online exposure, and sharing thought leadership. It’s particularly important to provide a strong […]
There’s plenty of information out there about the importance of a strong LinkedIn profile for job seekers and sales teams. But what about CXOs and VPs? Do you really need to bother? The answer is, without a doubt, yes. And the reason is simple: 78% of C-level executives say they […]
In business, we’re always thinking about what’s next: What are our targets for the next quarter? What’s the next move in my career? And what decisions and actions need to be made to get us where we want to go? No matter the answer, building a strong online presence helps. […]
If you’re putting in the effort to optimize your LinkedIn profile, the last thing you want is to waste time guessing at proper image sizes and character limits. Knowing exact specifications for different LinkedIn fields ahead of time will help. Here’s a comprehensive guide to keep your frustrations at bay. […]
thought leader [thawt lee-der] n. 1. a go-to voice in an industry or profession; someone who shares forward-thinking viewpoints; a person whose perspective on a subject is taken as authoritative and influential. Thought leadership helps you to establish a reputation, earn trust, and solidify relationships that can grow your […]
Want to maximize the number of people who see your updates on LinkedIn – without paying for ads? Here’s the secret: Hashtags. Hashtags have been used on Twitter and Instagram for many years but were only introduced on LinkedIn recently. They perform the same basic function on LinkedIn — they […]
At ProResource, we strongly believe in the power of the LinkedIn profile. In fact, a huge part of our business is dedicated to helping our clients enhance their profiles to promote their personal and professional brand. Still, we understand how the prospect of overhauling your LinkedIn profile, even with assistance, […]
It’s a question I hear all the time: “Is Twitter really something a CEO should be spending time on?” For many CEOs, the answer is yes. Just look at the numbers — 500 million tweets are sent each day and with 326 million monthly users, 46% of them are accessing […]
As the CEO of a growing business, your personal brand matters. Your employees trust you, believe in you, and follow your lead. You define the vision for the business; you make strategic decisions; and you are the one who gets everyone aligned and moving in the same direction. In short, […]
It’s a question many CEOs ask themselves: How much of a social media presence do I have to have, and what should that presence look like? While there isn’t a one-size-fits-all answer, it is clear that a CEO’s social media presence has become increasingly important in today’s digital world. At […]
