How Effective is Your LinkedIn Presence? Find Out with ProScore
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it's been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the more...
What CEOs Need to Know to Boost Engagement on Social
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn't. My experience on LinkedIn shows persistence...
Storytelling Through Video with Media Strategist Michael Wilker
It probably won't surprise you to hear that video is the best performing content type on social media. But it might be news that this holds true even when you are targeting executives. Consider the stats: 75% of executives say they watched at least one...
Prep for the Job You Want: Profile Improvements for Rising Executives
LinkedIn is a powerful tool for executives — especially if you're looking to take the next step in your career. Consider this: Less than 10% of executive-level jobs are landed through traditional job boards. Instead, the majority of these job placements come through...
9 Marketing VPs and CMOs Who Nailed Their LinkedIn Profile
When you're the head of a marketing department, people expect you to be an expert in all aspects of the field—including social media. They look to you as an example for creating a strong personal brand, gaining online exposure, and sharing thought leadership. It's...
5 Practical Tips to Consistent Branding Across Your Executive Team
There’s plenty of information out there about the importance of a strong LinkedIn profile for job seekers and sales teams. But what about CXOs and VPs? Do you really need to bother? The answer is, without a doubt, yes. And the reason is simple: 78% of C-level...
Social Media as a Leadership Tool
In business, we're always thinking about what's next: What are our targets for the next quarter? What's the next move in my career? And what decisions and actions need to be made to get us where we want to go? No matter the answer, building a strong online presence...
A LinkedIn Guide to Image Sizes & Character Limits
If you’re putting in the effort to optimize your LinkedIn profile, the last thing you want is to waste time guessing at proper image sizes and character limits. Knowing exact specifications for different LinkedIn fields ahead of time will help. Here’s a comprehensive...
How to Use LinkedIn to Build Your Reputation as a Thought Leader
thought leader [thawt lee-der] n. 1. a go-to voice in an industry or profession; someone who shares forward-thinking viewpoints; a person whose perspective on a subject is taken as authoritative and influential. Thought leadership helps you to establish a...
Get Thousands More Views with LinkedIn Hashtags
Want to maximize the number of people who see your updates on LinkedIn – without paying for ads? Here’s the secret: Hashtags. Hashtags have been used on Twitter and Instagram for many years but were only introduced on LinkedIn recently. They perform the same basic...