LinkedIn Profile Tips for High School Students
Is high school too early to set up a LinkedIn profile? College students know that a presence on LinkedIn will help them find and apply for jobs. But most high school students are years away from a full-time job search. Does it make sense for you, too? Yes, absolutely....
Employer Branding: Executives Can Become Your Competitive Advantage
You’re already investing in employer branding. You do videos about what employees love about your culture, you post about company volunteer activities, and you welcome new employees in social media. But are you fully leveraging one of your most important assets – your executives?
What’s Working Now on LinkedIn: Business Development
LinkedIn has been the #1 social media network for B2B lead generation for years. Engagement is twice what you see on other networks, and conversion is 3.5 times higher. Needless to say, that has attracted many sellers to LinkedIn. The volume of noise is higher than it...
5 Ways to Show Support for Diversity
Increasing the diversity of your team has become a priority for executives across the US, with many companies tying promotions and bonuses to success with diversity, equity, and inclusion. How can you show current and prospective employees that diversity matters to...
Excellent Examples of Executives on LinkedIn
We specialize in working with CEOs, but many of our clients have us engage with their entire leadership team. One aspect I enjoy most about working with these executives is showing them the potential of LinkedIn.
Often, their perception of LinkedIn was formed years ago when LinkedIn was primarily a resume database. They believe that since they are not looking for a job, there’s no need to have a strong LinkedIn presence.
The 5 Essential Stories for Your Employer Brand
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few companies that aren’t being impacted by this turnover.
Show Me the Metrics! What Should You Measure on LinkedIn?
Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more. But which metrics really matter? And which are vanity metrics – nice to track because they keep going up, but not tied to results?
How to Use LinkedIn to Advocate for Causes You Believe In
As a leader, you can donate more than your time, energy, and money to the causes you want to support. You can also use your influence to bring those causes to the attention of even more people and have even greater impact.
Break Out of Your Bubble and Get Seen on LinkedIn
There is a simple trick to raising your visibility on LinkedIn that very few people use — and even fewer use effectively. It allows you to reach beyond your current network, to get your name and your ideas in front of thousands of people who care about the same issues...
How to Get Your Executives into Social Media
Struggling to convert your company’s executive leaders into active participants on social media? Join us for a webinar5 Simple Steps to Get Your Executives Active in Social Media Here's a preview of what we will be talking about... Start with some interesting...
5 Steps to Be Seen as a Thought Leader on LinkedIn
You probably are a thought leader – most CEOs of successful companies are. But are you visible online as a thought leader? Many people assume that their real-world power and presence are automatically carried over into their web presence. But that’s not the case.
You have to put effort into making yourself visible as a thought leader online.
Why – and How – It Pays to Be a Social Leader
Chances are your corporate communications group is doing a great job building a presence for the organization on social media. But today, savvy CEOs and leaders know they need a personal, professional presence, too.
Subscribe to Blog
Get tips & strategies for executive social media