LinkedIn Best Practices: How to Increase Engagement
How do you measure success in social media? We have so many metrics available to us, ranging from profile views to connect requests received, blog views to followers, and shares to click-through rates. The data that matters to you is going to depend on your goals for...
How to Land a Paid Board Position
High-performing executives look beyond the C-suite, with their eyes on an even bigger prize: paid board positions. Executive leaders tell me they seek board roles as a way to stretch their skills, take on more responsibility, and discover new challenges. They also see...
Emotional Language on Professional Social Media
LOL, can u believe we’re chatting about this on LinkedIn? It’s so fun! Don’t you just LOVE this topic? It’s real. 🤣🤣🤣 OK, enough with cute talk. In all seriousness, is there a place for emotion on your professional social media presence? When you send a text, or post...
Eat Your LinkedIn Frog
“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” – Mark Twain Motivational speaker and writer Brian Tracy elevated Mark Twain’s “Eat the Frog” quote...
Social Leadership During a Crisis
When it feels like there’s no right thing to say, should you say anything at all? That’s the situation we were in last week with the riots in Washington, D.C. I live several miles from the Capitol, but proximity didn’t matter when violence came to that iconic...
Ross’s Sofa and Other Lessons Learned from 2020
When I think about 2020, I think about a scene from the sitcom Friends. “Pivot,” Ross Geller screamed, “Pivot!,” as the coffee house gang struggled to carry an oversized couch up a tiny, apartment building stairwell. Things did not end well for the couch. 2021 is not...
Which Connect Requests to Accept on LinkedIn
To accept, or not accept? That is the question. It's one of the top issues our clients want to discuss: Which connect requests should you accept on LinkedIn? And which ones should you take a pass on? Before we dive into who you should bring into your network, let's...
Politicians on LinkedIn Play It Safe
Facebook veers toward friendly; Twitter champions short and spicy; while Instagram wows your senses. LinkedIn traditionally provided a civil space to make bold statements, just not controversial ones. Now, even as many social CEOs take strong stands on LinkedIn, we...
How LinkedIn is Keeping Discussion Civil
Chances are good that your LinkedIn news feed looks a lot different than it did a year ago. You're probably seeing posts on Black Lives Matter, social justice, LGBTQ+ advocacy, and the global response to the COVID-19 pandemic. LinkedIn has long had the reputation for...
The New Dow 30: Crunching Numbers on CEO Social Media
An elite club of 30 chief executives helms the companies that rule the stock market. How do they rate on social media? Changes to the Dow Jones industrial average (DJIA), a composite of 30 publicly traded companies, ushered in new players and downgraded old favorites....
20 for 2020: LinkedIn CEO Profiles to Watch
With virtually all of your business interactions now virtual, your online presence has gone from a nice-to-have to absolutely essential. Whether you love social media, or only reluctantly log on, in 2020 CEOs wield their powerful, social media personas as critical...
Winning Social Media Strategies: Secrets of the CEO Playbook
Successful sports teams guard their strategies in highly secretive playbooks. Signature formations, the vaunted Hail Mary, lines of attack for a winning game. As in sports, social media also requires a game plan for success. But unlike the professionals on playing...
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