The ROI of Executive Social Media for Employee Advocacy
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization's social media strategy — and many forward-thinking businesses are...
The ROI of Executive Social Media for Thought Leadership
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
The ROI of Executive Social Media for Employee Communication
In our last blog, we discussed the impact on a company's stock when "social executives" are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look at another aspect...
The ROI of Executive Social Media: Part 1
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of "Social Executives" and Its Consequences for...
What Gets in the Way of Your Thought Leadership?
We all generally understand the importance of using thought leadership to distinguish our company from the competition and, ultimately, attract the right kind of customers and partners. But there is a considerable amount of data available about just how valuable...
How Effective is Your LinkedIn Presence? Find Out with ProScore
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it's been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the more...
What CEOs Need to Know to Boost Engagement on Social
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn't. My experience on LinkedIn shows persistence...
Storytelling Through Video with Media Strategist Michael Wilker
It probably won't surprise you to hear that video is the best performing content type on social media. But it might be news that this holds true even when you are targeting executives. Consider the stats: 75% of executives say they watched at least one...
Prep for the Job You Want: Profile Improvements for Rising Executives
LinkedIn is a powerful tool for executives — especially if you're looking to take the next step in your career. Consider this: Less than 10% of executive-level jobs are landed through traditional job boards. Instead, the majority of these job placements come through...
9 Marketing VPs and CMOs Who Nailed Their LinkedIn Profile
When you're the head of a marketing department, people expect you to be an expert in all aspects of the field—including social media. They look to you as an example for creating a strong personal brand, gaining online exposure, and sharing thought leadership. It's...