Why – and How – It Pays to Be a Social Leader
Savvy CEOs and Leaders Know They Need a Personal, Professional Presence on Social Media “I’m too busy.” “Social media is a time waster.” “I don’t see any payoff for posting on LinkedIn.” “We have a corporate communications department for that.” These are a few of the...
How to Engage with Employees on LinkedIn
As if a global pandemic was not challenging enough, now executive leaders are navigating the issues involved in transitioning employees back to the office — or extending work-at-home schedules and managing a more distributed team over the long term. This makes the art...
5 Essentials for Lead Generation on LinkedIn
Now more than ever, business relationships are launched in cyberspace. This new reality makes LinkedIn absolutely essential for lead generation. But as you know from being on the receiving end of lots of sales messages on LinkedIn, there are far more people doing a...
How to Impress Investors on LinkedIn
Fundraising is much more intense than anything else you do. When you are raising a round, you need a proven track record, impressive business credentials, and a compelling vision — and you know every aspect of your business is going to receive intense scrutiny from...
LinkedIn Best Practices: How to Increase Engagement
How do you measure success in social media? We have so many metrics available to us, ranging from profile views to connect requests received, blog views to followers, and shares to click-through rates. The data that matters to you is going to depend on your goals for...
How to Land a Paid Board Position
High-performing executives look beyond the C-suite, with their eyes on an even bigger prize: paid board positions. Executive leaders tell me they seek board roles as a way to stretch their skills, take on more responsibility, and discover new challenges. They also see...
Emotional Language on Professional Social Media
LOL, can u believe we’re chatting about this on LinkedIn? It’s so fun! Don’t you just LOVE this topic? It’s real. 🤣🤣🤣 OK, enough with cute talk. In all seriousness, is there a place for emotion on your professional social media presence? When you send a text, or post...
Eat Your LinkedIn Frog
“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” – Mark Twain Motivational speaker and writer Brian Tracy elevated Mark Twain’s “Eat the Frog” quote...
Social Leadership During a Crisis
When it feels like there’s no right thing to say, should you say anything at all? That’s the situation we were in last week with the riots in Washington, D.C. I live several miles from the Capitol, but proximity didn’t matter when violence came to that iconic...
Ross’s Sofa and Other Lessons Learned from 2020
When I think about 2020, I think about a scene from the sitcom Friends. “Pivot,” Ross Geller screamed, “Pivot!,” as the coffee house gang struggled to carry an oversized couch up a tiny, apartment building stairwell. Things did not end well for the couch. 2021 is not...
Which Connect Requests to Accept on LinkedIn
To accept, or not accept? That is the question. It's one of the top issues our clients want to discuss: Which connect requests should you accept on LinkedIn? And which ones should you take a pass on? Before we dive into who you should bring into your network, let's...
Politicians on LinkedIn Play It Safe
Facebook veers toward friendly; Twitter champions short and spicy; while Instagram wows your senses. LinkedIn traditionally provided a civil space to make bold statements, just not controversial ones. Now, even as many social CEOs take strong stands on LinkedIn, we...
Subscribe to Blog
Get tips & strategies for executive social media