Photo courtesy of LinkedIn It’s no secret that, when it comes to engaging online content, video is king. In today’s on-the-go society, everyone expects on-demand content — content they can view and share anytime, anywhere. Consider these facts behind video content: 59% of senior executives say that if text and videos […]
Have you noticed that your LinkedIn news feed is suddenly filled with video? Now’s the time to dive into the world of video on LinkedIn, but if you’re new to the medium, how do you get started? “Unlike video on other social media platforms, LinkedIn video should be more planned,” […]
Recently, I discussed Facebook’s Cambridge Analytica scandal with a Millennial who uses social media daily for her job. She started college when Facebook was born (2004) and has been an avid user until very recently. But now she only uses Facebook for her job. You might assume she stopped using […]
What’s the method to your madness? Your LinkedIn connection madness, that is. Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections mile-marker. How do you do that without compromising […]
Kerri Kline appreciates the mission of museums. “Understanding where we came from helps shape where we are going,” the accomplished Chief of Operations for the Army Historical Foundation told me as we chatted about her work. Kerri had agreed to be interviewed on how she uses social media, as I […]
Super-techy, hyper-nerdy, and uber-popular – do you know the latest “it” technology exploding on the scene? If your vocabulary doesn’t include Bitcoin, you are so 2017. But cryptocurrencies aren’t the entire story – Bitcoin is based on a new approach to information technology and security called blockchain, and that’s the […]
“If you are a leader of your organization, and you are not actively communicating to the public, to your employees and to your stakeholders, you are abdicating your responsibility.” The trim, bearded, kindly-looking gentleman seated across from me was very clear on this. His impressive career in command positions at […]
Were you aware that many CEOs of the nation’s top financial institutions are on Twitter? In fact, if you watch CNBC or Bloomberg TV you get the impression that all financial news appears to run on Twitter. This is because Twitter is a real-time news and information-gathering platform and, hands […]
LinkedIn is the ideal place to promote books targeted to professionals, executives, and business owners. Here is a list of authors who are doing a good job of promoting their book and themselves on LinkedIn. Get Help With Your Own Presence Here are some recommendations specific […]
In my last blog, I promised to post a really cool tip I learned to keep you motivated as a LinkedIn user. So here it is: Benchmark your activity and positive results by opening up a browser and typing in: LinkedIn.com/sales/ssi. This shows your “Social Selling Index,” which measures how […]
