by ProResource | Jun 9, 2021 | CEOs, Communication, LinkedIn, LinkedIn Best Practices, LinkedIn Tips, Social media engagement
As if a global pandemic was not challenging enough, now executive leaders are navigating the issues involved in transitioning employees back to the office — or extending work-at-home schedules and managing a more distributed team over the long term. This makes the art...
by ProResource | Mar 10, 2021 | Communication, LinkedIn, LinkedIn Best Practices, LinkedIn Tips, Social media engagement
How do you measure success in social media? We have so many metrics available to us, ranging from profile views to connect requests received, blog views to followers, and shares to click-through rates. The data that matters to you is going to depend on your goals for...
by ProResource | Oct 2, 2019 | CEOs, Executive Social, Leadership, ROI, Social media engagement
In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
by ProResource | Sep 11, 2019 | CEOs, Investors, ROI, Social media, Social media engagement
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
by ProResource | Jul 24, 2019 | CEOs, LinkedIn Tips, Online Presence, Social media engagement
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn’t. My experience on LinkedIn shows...
by ProResource | Mar 13, 2019 | LinkedIn, Social media, Social media engagement
Want to maximize the number of people who see your updates on LinkedIn – without paying for ads? Here’s the secret: Hashtags. Hashtags have been used on Twitter and Instagram for many years but were only introduced on LinkedIn recently. They perform the same basic...
