by ProResource | Oct 27, 2020 | LinkedIn Profile, Online Presence, Politics, Social media
Facebook veers toward friendly; Twitter champions short and spicy; while Instagram wows your senses. LinkedIn traditionally provided a civil space to make bold statements, just not controversial ones. Now, even as many social CEOs take strong stands on LinkedIn, we...
by ProResource | Sep 30, 2020 | CEOs, Executive Social, Social media, SocialCEO
An elite club of 30 chief executives helms the companies that rule the stock market. How do they rate on social media? Changes to the Dow Jones industrial average (DJIA), a composite of 30 publicly traded companies, ushered in new players and downgraded old favorites....
by ProResource | Sep 2, 2020 | CEOs, Executive Social, Social media
Successful sports teams guard their strategies in highly secretive playbooks. Signature formations, the vaunted Hail Mary, lines of attack for a winning game. As in sports, social media also requires a game plan for success. But unlike the professionals on playing...
by ProResource | Apr 1, 2020 | Executive Social, Leadership, Social media, Why Executive Social
As we turn to social distancing to combat the most serious global threat in recent history, social media is bringing us together. We’re using it to stay informed, organize community outreach efforts, and communicate with our family, friends, and coworkers. As a...
by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, ROI, Social media
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
by ProResource | Oct 16, 2019 | CEOs, Executive Social, ROI, Social media, Thought Leadership, Top Blogs
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
