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The Power of Traction: How to Use LinkedIn to Boost Investor Confidence

The Power of Traction: How to Use LinkedIn to Boost Investor Confidence

by ProResource | May 10, 2023 | Employer Branding, LinkedIn Tips, Online Presence, Storytelling

When investors evaluate a company, they look at many factors, including the caliber of your leadership team, the market opportunity, and the progress you have made to date. All of those stories can be told on LinkedIn, but the most important one is traction. The more...
How Smaller Tech Firms Can Attract Top Talent from Tech Giants

How Smaller Tech Firms Can Attract Top Talent from Tech Giants

by ProResource | Mar 1, 2023 | Employer Branding, Recruitment, Storytelling

The marketplace is currently overflowing with really talented people — people who worked hard, under pressure, and were incredibly successful with well-known tech giants.  Great people who may not only be available for new opportunities but who may also — for the...
Attract the Best Candidates with the Quality of Your Executive Leadership

Attract the Best Candidates with the Quality of Your Executive Leadership

by ProResource | Feb 15, 2023 | Employer Branding, Leadership, LinkedIn, Recruitment

Did you hear the story about the company where everyone had worked hard and well, systems were in place, teams were aligned, and the opportunity for big new business — game-changing business — was just ahead? All they needed was a couple of key hires, but finding the...
Employer Branding:  Executives Can Become Your Competitive Advantage

Employer Branding: Executives Can Become Your Competitive Advantage

by ProResource | Apr 20, 2022 | Branding, Employer Branding, Executive Social, LinkedIn Best Practices

You’re already investing in employer branding. You do videos about what employees love about your culture, you post about company volunteer activities, and you welcome new employees in social media.  You do this because you know: 75% of job seekers consider an...
The 5 Essential Stories for Your Employer Brand

The 5 Essential Stories for Your Employer Brand

by ProResource | Feb 2, 2022 | Branding, Employer Branding, LinkedIn, LinkedIn Tips, Recruitment

We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few...

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