by ProResource | Sep 16, 2021 | Branding, CEOs, Executive Social, LinkedIn, LinkedIn Best Practices, Thought Leadership
Struggling to convert your company’s executive leaders into active participants on social media? Here are some interesting statistics to help you make your case. The company benefits substantially when executives are active: 62% of surveyed executives reported their...
by ProResource | Jul 10, 2019 | Branding, Social media, Video
It probably won’t surprise you to hear that video is the best performing content type on social media. But it might be news that this holds true even when you are targeting executives. Consider the stats: 75% of executives say they watched at least one...
by ProResource | May 22, 2019 | Branding, CEOs, LinkedIn Profile, LinkedIn Tips
There’s plenty of information out there about the importance of a strong LinkedIn profile for job seekers and sales teams. But what about CXOs and VPs? Do you really need to bother? The answer is, without a doubt, yes. And the reason is simple: 78% of C-level...
by ProResource | Feb 27, 2019 | Branding, LinkedIn, LinkedIn Profile
At ProResource, we strongly believe in the power of the LinkedIn profile. In fact, a huge part of our business is dedicated to helping our clients enhance their profiles to promote their personal and professional brand. Still, we understand how the prospect of...
by ProResource | Feb 14, 2019 | Branding, CEOs, Twitter
It’s a question I hear all the time: “Is Twitter really something a CEO should be spending time on?” For many CEOs, the answer is yes. Just look at the numbers — 500 million tweets are sent each day and with 326 million monthly users, 46% of them are accessing the...
by ProResource | Jan 31, 2019 | Branding, CEOs, Personal branding, Social media
As the CEO of a growing business, your personal brand matters. Your employees trust you, believe in you, and follow your lead. You define the vision for the business; you make strategic decisions; and you are the one who gets everyone aligned and moving in the same...
