by ProResource | Dec 15, 2021 | LinkedIn, LinkedIn Tips, Marketing, Social media engagement
Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more. But which metrics really matter? And which are vanity metrics – nice to...
by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy
Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
by ProResource | May 18, 2020 | Communication, LinkedIn Messages, LinkedIn Tips
In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market and gain confidence that you are optimizing your marketing investment. When you...
by ProResource | May 6, 2020 | LinkedIn Data, LinkedIn Tips, Sales, Strategy
As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited runway, and time is the critical variable. So, how do you decide where to focus your...
by ProResource | Apr 30, 2020 | LinkedIn, LinkedIn Profile, LinkedIn Tips
Never waste a crisis. Think about that for a second. When you’re in the midst of a crisis, the natural inclination is to spend all your time assessing, planning, and mobilizing for the current threat. But what happens when you come out on the other side of the...
