Get Comfortable Raising Your Visibility
Once upon a time there was a noble and humble king who ruled a magnificent kingdom. He worked hard, treated people fairly, and made wise decisions. Yet, he rarely held court with his subjects or rallied his troops with inspirational speeches. And the people grew cold...
Three Powerful Ways to Use LinkedIn to Build Trust
When you ask leaders about the most important skill they need to succeed in their role, the answers almost always include build trust. It's built over time and earned by actions, not words. It's the common denominator that: Attracts people who want to do business with...
How to Fascinate with Stories
I love a good story. Everyone loves a good story. From books to movies to live storytellers, we all enjoy a good tale — the hero, the villain or challenge, the victory, maybe a little romance, too. Sharing stories is also an important part of running a business and...
5 Ways to Optimize Your Calendar
Have you ever been stuck and didn’t know it? Maybe you knew things were less than ideal, but you believed that nothing could be done to change the situation. Or you wondered if it could be different, but you didn’t have the energy, time, or insight to make changes. I...
10 LinkedIn Projects Your Assistant Can Handle for You
To have a truly authentic presence on LinkedIn, you have to do at least some of the work yourself. But your executive assistant or virtual assistant can handle the most time-consuming activities for you — so you can leverage the most value from your time. And if...
Excellent LinkedIn Profiles for CFOs
As the title implies, chief financial officers focus on the money—tracking cash flow, analyzing company financial strengths and weaknesses, and strategically adjusting for optimum outcomes. Constantly vigilant and key to continuity and growth, CFOs assess the present...
4 Ways Blogging Benefits Your Business
Do you ever feel completely overloaded with advertisements? Pop-up ads, commercials on TV and streaming apps, and billboards can have the effect of making people feel overloaded with information. Most of us are bombarded with advertising of some sort through multiple...
11 Cool LinkedIn Options You Don’t Want to Miss
Like every social media platform—well, like everything—LinkedIn is constantly changing, upgrading, and enhancing its experience. New features roll out so quickly that they are easy to miss, so our team got together to share the new options we think have the most...
LinkedIn Profile Tips for High School Students
Is high school too early to set up a LinkedIn profile? College students know that a presence on LinkedIn will help them find and apply for jobs. But most high school students are years away from a full-time job search. Does it make sense for you, too? Yes, absolutely....
Employer Branding: Executives Can Become Your Competitive Advantage
You’re already investing in employer branding. You do videos about what employees love about your culture, you post about company volunteer activities, and you welcome new employees in social media. But are you fully leveraging one of your most important assets – your executives?
What’s Working Now on LinkedIn: Business Development
LinkedIn has been the #1 social media network for B2B lead generation for years. Engagement is twice what you see on other networks, and conversion is 3.5 times higher. Needless to say, that has attracted many sellers to LinkedIn. The volume of noise is higher than it...
5 Ways to Show Support for Diversity
Increasing the diversity of your team has become a priority for executives across the US, with many companies tying promotions and bonuses to success with diversity, equity, and inclusion. How can you show current and prospective employees that diversity matters to...