by ProResource | Dec 4, 2019 | building trust, Communication, Video
Bad hair day? Poor lighting? An unfortunate piece of lunch caught between your front teeth? Almost everyone falls victim to human nature and worries about their appearance in a photo or during live video. It’s likely that there are times you say to yourself,...
by ProResource | Nov 21, 2019 | Executive Social, Leadership, Reputation Management
More and more people are using the internet to make purchasing decisions — but they aren’t just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social...
by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, Social media
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
by ProResource | Oct 16, 2019 | CEOs, Executive Social, Social media, Thought Leadership, Top Blogs
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
by ProResource | Oct 2, 2019 | CEOs, Executive Social, Leadership, Social media engagement
In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
