by ProResource | Mar 19, 2020 | CEOs, Employee Advocacy, Executive Social, Leadership
It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
by ProResource | Jan 9, 2020 | CEOs, Leadership, LinkedIn Profile
Entrepreneurs dream about building “unicorns” — startup businesses so successful they reach a valuation of over $1 billion. As of December 11, 2019, there were only 213 such companies in the United States. We took a look at how the CEOs of these...
by ProResource | Dec 4, 2019 | building trust, Communication, Video
Bad hair day? Poor lighting? An unfortunate piece of lunch caught between your front teeth? Almost everyone falls victim to human nature and worries about their appearance in a photo or during live video. It’s likely that there are times you say to yourself,...
by ProResource | Nov 21, 2019 | Executive Social, Leadership, Reputation Management
More and more people are using the internet to make purchasing decisions — but they aren’t just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social...
by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, Social media
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
