by ProResource | Oct 2, 2019 | CEOs, Executive Social, Leadership, Social media engagement
In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
by ProResource | Sep 11, 2019 | CEOs, Investors, Social media, Social media engagement
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
by ProResource | Aug 21, 2019 | Blogging, CEOs, Thought Leadership
We all generally understand the importance of using thought leadership to distinguish our company from the competition and, ultimately, attract the right kind of customers and partners. But there is a considerable amount of data available about just how valuable...
by ProResource | Aug 8, 2019 | LinkedIn Profile, Personal branding, Social media
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it’s been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the...
by ProResource | Jul 24, 2019 | CEOs, LinkedIn Tips, Online Presence, Social media engagement
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn’t. My experience on LinkedIn shows...
