Ghostwriting for CEOs & Leaders Who Need an Authentic, Meaningful LinkedIn Presence – With as Little Effort as Possible

​When people search for you online, is the story they find rich and compelling? Does it get them excited to talk with you? Or is what they see sparse and outdated, showing only the person you used to be?

At ProResource, we help CEOs, founders, and executives translate real-world leadership into a digital presence that inspires trust, attracts opportunity, and supports business growth.

We bring together strategy, storytelling, and execution — all designed for leaders who don’t have time to feed the algorithm but know their visibility matters.

LinkedIn Profile Writing

We strategically optimize your LinkedIn profile, so it effectively communicates your personal brand, expertise, and achievements as well as your company’s value proposition.

Learn more about LinkedIn Profile Writing.

a female executive with an optimized linkedin profile
Personalized content strategy for linkedin cover image

LinkedIn Content &
Engagement Strategy

To achieve your goals faster, you need a customized LinkedIn content and engagement strategy. Your strategy includes branding blocks, a content calendar, post types, posting schedules, and effective engagement, so you maximize visibility and impact.

Learn more about LinkedIn Strategy.

LinkedIn Content

Collaborate with our content strategists and ghostwriters to create top tier thought leadership articles and posts that can be used on LinkedIn and beyond. If your budget allows, we can also boost your content using LinkedIn ads so it reaches your ideal audience.

Learn more about LinkedIn Content.

A group of ceos sharing thought leadership

LinkedIn Executive Coaching

Want an expert executive LinkedIn coach who can guide you through the steps instead of having us do the work for you?

Check out our LinkedIn Executive Coaching service.

Explore Our Plans

Influencer
Foundation

Optimize your LinkedIn profile and get a personal LinkedIn strategy designed to achieve your goals.

Perfect for CEOs and leaders who:

  • Know your LinkedIn profile is out of date and worry that you are making a bad first impression.
  • Worry that you are missing opportunities because you aren’t showing up in searches.
  • Are concerned that your expertise and achievements aren’t being communicated effectively.

Details:

Profile interview (60 mins) and strategy session (30-60 mins)

One-time fee

Cost: $$

Strategic
Communicator

Get started sharing your insights on LinkedIn with one post a week. 

Perfect for CEOs and leaders who:

  • Need to stay top-of-mind with customers and investors.
  • Can’t afford to be overlooked in a highly competitive market.
  • Don’t have time to post regularly.
  • Need a solution that takes a minimum of your time.

Details:

1 interview each month (30-45 mins)

4-5 posts for the month

Approval once a month, fast and easy.

Monthly fee

Cost: $

Authority
Accelerator

Raise your visibility with a higher volume of thought leadership content. 

Perfect for CEOs and leaders who:

  • Are building momentum.
  • Need to educate the industry about their solution.
  • Are in a highly competitive environment and need to stand out.

Details:

1 interview each month (30-45 mins)

2 posts each week

1 in-depth article each month

Approvals are weekly (content can be more timely)

Includes engagement

Monthly fee

Cost: $$

Ultimate
Thought Leader

Maximize your reach by boosting your posts and expand beyond LinkedIn.

Perfect for CEOs and leaders who:

  • Want to speed customer acquisition.
  • Need to speed adoption of new concepts and technologies.
  • Can invest time and effort in content creation.

Details:

1 interview each month (30-45 mins)

2-3 posts each week

Content can include video, carousels, articles, or a LinkedIn newsletter

Approvals are weekly (content can be more timely)

Includes engagement

Posts boosted to your ideal audience

Limited podcast series (optional), with podcasts published on your website and a YouTube channel

Monthly fee

Cost: $$$-$$$$

Frequently Asked Questions

What exactly do your personal branding services include?

We usually start by rewriting your LinkedIn profile so it is richer and aligned with what you want to accomplish. This is important because everything else we do will drive traffic to your profile and we want those people to fully appreciate your background and capabilities.

We design a branding strategy for you and create the content needed to execute the strategy. The primary source of content is usually ghostwritten LinkedIn posts. You could also have us create videos, blogs/articles, polls, carousels, and other forms of content. 

You can get coaching if you prefer to create your own content and manage your own account, but also have someone at your side to provide feedback and accountability.

You can also get other services, such as:

  • Have your posts boosted so they reach your ideal target audience. 
  • Have us provide a list of thought leaders in your industry who are active on LinkedIn and have built a large and engaged audience (so you can more easily engage with them and comment on their posts).
  • Have us provide links to high quality posts from thought leaders who your audience is following, to make it even easier to engage with posts.

Looking for something else? Just ask. Our services are customized to provide exactly what you need to be successful on LinkedIn.

Who are your services best suited for? Do you only work with CEOs and top executives?

Our services are tailored for CEOs and senior executives who want to build their reputation as a thought leader, and use that presence to make faster progress on their goals.

How much of my time will I need to invest? I have a very busy schedule.

Very little. We work hard to minimize the amount of your time that we need.

  • For posts, it often takes less than an hour each month: 30 minutes for an interview, and 15-20 minutes to approve your posts. 
  • A blog usually takes about an hour: 30 minutes for an interview, 15-30 minutes to review the draft, discuss revisions, and approve.
  • A comprehensive profile makeover takes about 2 hours: 60 minutes for your initial interview, 15 minutes to review the first draft, 20-30 minutes to discuss revisions, 15-20 minutes to finalize the draft and approve the copy. 

As your writer gets to know you, it can take even less time. Some of our clients just send a few bullets in an email, and we write from that.

We also have an option where we interview you once a quarter, and develop your posts from there. If you choose that option, you can spend under 15 minutes a month.

What kind of results have your clients seen from these services?

Our clients are delighted with their higher visibility and the new opportunities they receive. 

CEOs report that partners, investors, and prospects come to meetings better prepared and it is easier to close deals. They say it is easier to hire, and they get candidates who are a better fit for their culture.

Executives receive more job opportunities, board roles, speaking invitations, and podcast guest requests. They also find it easier to hire top talent.

The common theme is that an optimized and visible personal brand attracts more opportunities and accelerates your business and career goals.

Why should I invest in a personal branding service instead of doing this myself?

If you have the time and expertise to do it yourself, you definitely should. 

Our clients come to us because they are busy. They want a dynamic and effective LinkedIn presence, but they know it takes effort. They could invest in learning LinkedIn, figuring out a strategy, creating content, and engaging – but that’s not the most effective use of their time. 

They also believe in the value of hiring experts. They know that when you work with experts, you get better results, faster.

We have more than 10 years of experience with LinkedIn. We live and breathe LinkedIn, so we know all the latest tricks and what’s working now. 

When you work with us, you reap the benefits of a powerful personal brand without the trial-and-error and huge time commitment of doing it alone.

Have more questions? See our full FAQ page.