by ProResource | Mar 19, 2020 | CEOs, Employee Advocacy, Executive Social, Leadership
It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
by ProResource | Jan 9, 2020 | CEOs, Leadership, LinkedIn Profile
Entrepreneurs dream about building “unicorns” — startup businesses so successful they reach a valuation of over $1 billion. As of December 11, 2019, there were only 213 such companies in the United States. We took a look at how the CEOs of these...
by ProResource | Nov 21, 2019 | Executive Social, Leadership, Reputation Management
More and more people are using the internet to make purchasing decisions — but they aren’t just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social...
by ProResource | Oct 2, 2019 | CEOs, Executive Social, Leadership, Social media engagement
In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
by ProResource | May 8, 2019 | CEOs, Leadership, LinkedIn, Social media
In business, we’re always thinking about what’s next: What are our targets for the next quarter? What’s the next move in my career? And what decisions and actions need to be made to get us where we want to go? No matter the answer, building a strong...
by ProResource | Sep 25, 2018 | Leadership, Personal branding, Social media engagement
Would you like a spot on a corporate board? It’s a smart move for experienced executives looking to make an impact with their business and leadership skills. A corporate board position can be lucrative; but even if you’re on the board of a nonprofit or startup,...
