A personal brand is not about posting what you had for lunch on social media. Personal branding is not about spin. Or about bragging. Thank goodness. Personal branding starts by recognizing you have a reputation and influence, and the power to leverage that influence...
Struggling to convert your company’s executive leaders into active participants on social media? Join us for a webinar5 Simple Steps to Get Your Executives Active in Social Media Here’s a preview of what we will be talking about… Start with some...
High-performing executives look beyond the C-suite, with their eyes on an even bigger prize: paid board positions. Executive leaders tell me they seek board roles as a way to stretch their skills, take on more responsibility, and discover new challenges. They also see...
It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
Were you aware that many CEOs of the nation’s top financial institutions are on Twitter? In fact, if you watch CNBC or Bloomberg TV you get the impression that all financial news appears to run on Twitter. This is because Twitter is a real-time news and...
