by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, Social media
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
by ProResource | Oct 16, 2019 | CEOs, Executive Social, Social media, Thought Leadership, Top Blogs
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
by ProResource | Oct 2, 2019 | CEOs, Executive Social, Leadership, Social media engagement
In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
by ProResource | Sep 11, 2019 | CEOs, Investors, Social media, Social media engagement, Top Blogs
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
by ProResource | Aug 21, 2019 | Blogging, CEOs, Thought Leadership
We all generally understand the importance of using thought leadership to distinguish our company from the competition and, ultimately, attract the right kind of customers and partners. But there is a considerable amount of data available about just how valuable...
by ProResource | Jul 24, 2019 | CEOs, LinkedIn Tips, Online Presence, Social media engagement
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn’t. My experience on LinkedIn shows...
