Once upon a time there was a noble and humble king who ruled a magnificent kingdom. He worked hard, treated people fairly, and made wise decisions. Yet, he rarely held court with his subjects or rallied his troops with inspirational speeches. And the people grew cold...
The best sales leaders I know come with an arsenal of tools, best practices, and trade secrets. LinkedIn has become an essential first step in business development. Used well, LinkedIn serves as your advance team, telling your sales story before people even meet you....
Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...
Is high school too early to set up a LinkedIn profile? College students know that a presence on LinkedIn will help them find and apply for jobs. But most high school students are years away from a full-time job search. Does it make sense for you, too? Yes, absolutely....
Savvy CEOs and Leaders Know They Need a Personal, Professional Presence on Social Media “I’m too busy.” “Social media is a time waster.” “I don’t see any payoff for posting on LinkedIn.” “We have a corporate communications department for that.” These are a few...
Now more than ever, business relationships are launched in cyberspace. This new reality makes LinkedIn absolutely essential for lead generation. But as you know from being on the receiving end of lots of sales messages on LinkedIn, there are far more people doing a...
