You don’t have to be a celebrity in your industry to work toward becoming a thought leader. Sure, there’s always someone who knows more than you do. Don’t let it scare you away from thought leadership. You know a lot. In fact, you know things that the more successful...
If you haven’t noticed, the world of recruiting has changed dramatically. Worldwide, the number of quality hires coming from social networks has increased by 73% over the past four years. Over that same time period, the number of qualified hires coming from...
LinkedIn is an important platform that can be used to look for a new job, connect with potential clients, and build influence in your field. But LinkedIn won’t be nearly as effective for any of these things if no one sees your profile. If you want hiring...
How do you connect with people on LinkedIn? See their name pop up in the “People you might know” list? Receive an email from someone you haven’t heard from in ages? Perhaps meet new connections or run into colleagues at conferences and connect? This ad hoc approach of...
62% of B2B companies use webinars, according to “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America.” The report also says that 64% of respondents have indicated that the webinar is one of the more effective tactics, second behind in-person...
Most business owners and entrepreneurs know the importance of having an online presence with a company website. But they also need landing pages, pages that stand alone prepared to receive visitors from special marketing campaigns. A landing page has one job: get...