by ProResource | Aug 5, 2015 | Lead generation, LinkedIn, Marketing, Sales, Social Networking, Social Selling
LinkedIn just opened the Social Selling Index (SSI) Dashboard to all LinkedIn members. This is a benchmark to help you understand how effectively you are executing social sales on LinkedIn. Take a quick look and see how you are doing. You can get your SSI number by...
by ProResource | Aug 3, 2015 | LinkedIn, Marketing, Nurture, Sales, Social Networking
You know your tech company has a great solution. It’s not pride or bias. The proof’s in the feedback from delighted clients who are benefitting from your solution. Yet it’s a struggle to get your brand in front of people who don’t know your solution exists. It’s...
by ProResource | Jul 28, 2015 | LinkedIn, Marketing, Social Networking, Strategy
You most likely know your competitors. And know them well. You study their websites. You check out their social media profiles and updates. You listen to them on Twitter. (Tip: Create a private list called “Competitors” and add them to the list for easy checking.)...
by ProResource | Jul 20, 2015 | Lead generation, LinkedIn, Marketing, Social Networking
What do you want your LinkedIn profile to do? Generate more leads or find a job? Chances are good you want to find partners and connect with prospects. In most cases, an executive LinkedIn profile gives the impression of the latter. Considering a LinkedIn profile...
by ProResource | Jul 14, 2015 | credibility, LinkedIn, Marketing, Social Networking
I ran into an old friend and we updated each other on our families. She shared the news of her daughter opting out of teaching for a marketing internship. Because of her personality and skills, everyone always thought she’d be a great teacher. Apparently, she burned...
by ProResource | Jun 25, 2015 | LinkedIn, Marketing, Public relations, Social Networking, Trust
Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any...