Forty is the new twenty. Sixty is the new forty. Maybe, but let’s be honest: for every voice encouraging you to ignore the numbers and embrace the wisdom and beauty of age – there’s one quietly whispering noooooo! Remember trying to make yourself appear older than...
Everyone wants to connect with influencers. That’s because when they do it, visits to your website, article, [fill in the blank] explodes. Being associated with them can increase exposure for your brand and boost engagement with your clients and prospects. Before any...
Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any...
You don’t have to be a celebrity in your industry to work toward becoming a thought leader. Sure, there’s always someone who knows more than you do. Don’t let it scare you away from thought leadership. You know a lot. In fact, you know things that the more successful...
In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware,...
A small technology company doesn’t have time to search thousands of contacts to find the right people who can write a blog post or article, share information on social media or invite them to write a guest post on their website. These right people are influencers who...
