LinkedIn has been the #1 social media network for B2B lead generation for years. Engagement is twice what you see on other networks, and conversion is 3.5 times higher. Needless to say, that has attracted many sellers to LinkedIn. The volume of noise is higher than it...
Will you have a little downtime over the next couple weeks? As you reflect on what you want to achieve in 2019, see if you can find some time to refresh your brand online so it is aligned with your current goals. What are your top business priorities for the coming...
It’s no secret that LinkedIn is the top professional social networking site — of its 562 million users worldwide, 61 million are senior-level influencers and 40 million hold decision-making positions. Sellers who have mastered LinkedIn create 45% more opportunities...
We can all agree that no one wants to spend money on marketing that doesn’t produce results. But, to be fair, marketing is not a perfect science. You can do 95% of everything right, but with just one element out of synch, you risk total failure. The good news is,...
When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on...
(This post has been updated; see Excellent CEO LinkedIn Profiles) Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. Your LinkedIn profile is your online 24/7 presence – as...
