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What’s Working Now on LinkedIn: Business Development

What’s Working Now on LinkedIn: Business Development

by ProResource | Mar 30, 2022 | Business Development, Lead generation, LinkedIn Best Practices, Profile

LinkedIn has been the #1 social media network for B2B lead generation for years. Engagement is twice what you see on other networks, and conversion is 3.5 times higher. Needless to say, that has attracted many sellers to LinkedIn. The volume of noise is higher than it...
Refocus Your LinkedIn Presence to Support Your 2019 Business Goals

Refocus Your LinkedIn Presence to Support Your 2019 Business Goals

by ProResource | Dec 12, 2018 | Branding, Lead generation, Online Presence

Will you have a little downtime over the next couple weeks? As you reflect on what you want to achieve in 2019, see if you can find some time to refresh your brand online so it is aligned with your current goals. What are your top business priorities for the coming...
How Elite Salespeople Use LinkedIn: An Interview with John Asher, CEO at ASHER Strategies

How Elite Salespeople Use LinkedIn: An Interview with John Asher, CEO at ASHER Strategies

by ProResource | Nov 28, 2018 | Lead generation, Personal branding, Social media engagement

It’s no secret that LinkedIn is the top professional social networking site — of its 562 million users worldwide, 61 million are senior-level influencers and 40 million hold decision-making positions. Sellers who have mastered LinkedIn create 45% more opportunities...
5 Most Common Tech Marketing Mistakes

5 Most Common Tech Marketing Mistakes

by ProResource | Apr 11, 2017 | Lead generation, Marketing, Marketing Tools, Sales, Social media

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is,...
Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch

Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch

by ProResource | Apr 4, 2017 | Lead generation, Marketing, Marketing experiments, Product launches, Sales

When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on...
CEO Profiles on LinkedIn: 10 More Excellent Examples

CEO Profiles on LinkedIn: 10 More Excellent Examples

by ProResource | Mar 4, 2017 | Branding, Lead generation, LinkedIn, Marketing, Social media

(This post has been updated; see Excellent CEO LinkedIn Profiles) Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. Your LinkedIn profile is your online 24/7 presence – as...
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