Excellent LinkedIn Profiles for CMOs & VPs of Marketing

Feb 21, 2024 | Executive Social, Marketing, Personal branding

Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see them.

And those folks are watching—looking to see if the person who leads the strategy and marketing for the whole company knows what they’re doing. Are you just talking the talk? Or does your LinkedIn presence reflect a marketing leader who understands the value of social media and uses it effectively?

Savvy CMOs and marketing leaders use these best practices to showcase their capabilities on LinkedIn:

    • Promote your company through posts and by liking and commenting on other employees’ posts. Share good news and give kudos on LinkedIn; that’s the kind of engagement that brings positive attention to you, your employees, and your company.
    • Showcase your talents through the writing and graphics on your profile. Start with a great headshot and a background graphic that grabs readers’ attention. Use the About section to share your story—how you got where you are, what motivates you, how you define success, and what’s important to you. Do it all with the excellence that makes you a marketing leader.
    • Use the Featured section to highlight your recent achievements. Note past accomplishments in specific job descriptions in Experience or in Honors & Awards or Projects.
    • Connect with other marketers and industry executives, and engage in conversations with them. Encourage others, share your viewpoint, and enjoy the interaction with your peers that used to be available only at conferences.
    • Embed keywords throughout your profile, so you rank high in searches and are more findable.
Jennifer Chase LinkedIn profile

Use LinkedIn to make your capabilities as a marketer visible. You will set an example for excellence on LinkedIn that others can follow, and your efforts will pay off continually

What does an excellent profile of a CMO or marketing VP look like?

Check out our 2024 list of excellent CMO and Marketing Vice President profiles.

Judy Schramm, CEO of ProResource

Want to Improve Your Own LinkedIn Presence?

Who else should read this? Please share!

Recent Posts

LinkedIn Profile Tips for High School Students

Is high school too early to set up a LinkedIn profile? College students know that a presence on LinkedIn will help them find and apply for jobs. But most high school students are years away from a full-time job search. Does it make sense for you, too? Yes, absolutely....

How Do the CEOs of the Biggest SaaS Companies Use LinkedIn?

Have you ever wondered how the titans of the tech world wield their influence on LinkedIn? We peeked behind the curtain to discover the practices and patterns of successful SaaS CEOs on the platform where the buzz is all business. I write a lot about LinkedIn — why it...

SaaS CEO Leadership Styles on LinkedIn

Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...