Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
Have you noticed that your LinkedIn news feed is suddenly filled with video? Now’s the time to dive into the world of video on LinkedIn, but if you’re new to the medium, how do you get started? “Unlike video on other social media platforms, LinkedIn video should be...
We can all agree that no one wants to spend money on marketing that doesn’t produce results. But, to be fair, marketing is not a perfect science. You can do 95% of everything right, but with just one element out of synch, you risk total failure. The good news is,...
Most business owners and entrepreneurs know the importance of having an online presence with a company website. But they also need landing pages, pages that stand alone prepared to receive visitors from special marketing campaigns. A landing page has one job: get...
(This post has been updated; see Excellent CMO/VP of Marketing LinkedIn Profiles) VP Sales LinkedIn profiles vary from detailed with most fields filled in to an almost empty one. Many sales teams, especially those in B2B, find great value in LinkedIn for...
This is not a yet-another-post on free Twitter tools. This one lists just eight lesser known free tools offering enough features on the free version to be worth using. (Who wants to check out 30 tools?) Furthermore, these tools accomplish different tasks, so you won’t...
