by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy
Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
by ProResource | May 6, 2020 | LinkedIn Data, LinkedIn Tips, Sales, Strategy
As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited runway, and time is the critical variable. So, how do you decide where to focus your...
by ProResource | Oct 9, 2018 | Online Presence, Sales, Strategy
Right now, you are having far too much fun running your business to think about selling. But at some point you will be ready for a new adventure. What should you think about now, so you can be prepared when the time comes? To discuss this topic in detail, I recently...
by ProResource | Nov 16, 2017 | LinkedIn, Sales, Social media, Social Selling
LinkedIn has been introducing lots of new features and capabilities – almost every week there is something new. If you don’t spend much time on LinkedIn, the changes are so subtle you might not even notice them. But add them up, and they have significant implications...
by ProResource | Apr 11, 2017 | Lead generation, Marketing, Marketing Tools, Sales, Social media
We can all agree that no one wants to spend money on marketing that doesn’t produce results. But, to be fair, marketing is not a perfect science. You can do 95% of everything right, but with just one element out of synch, you risk total failure. The good news is,...
by ProResource | Apr 4, 2017 | Lead generation, Marketing, Marketing experiments, Product launches, Sales
When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on...
