by ProResource | Oct 9, 2018 | Online Presence, Sales, Strategy
Right now, you are having far too much fun running your business to think about selling. But at some point you will be ready for a new adventure. What should you think about now, so you can be prepared when the time comes? To discuss this topic in detail, I recently...
by ProResource | Nov 16, 2017 | LinkedIn, Sales, Social media, Social Selling
LinkedIn has been introducing lots of new features and capabilities – almost every week there is something new. If you don’t spend much time on LinkedIn, the changes are so subtle you might not even notice them. But add them up, and they have significant implications...
by ProResource | Apr 11, 2017 | Lead generation, Marketing, Marketing Tools, Sales, Social media
We can all agree that no one wants to spend money on marketing that doesn’t produce results. But, to be fair, marketing is not a perfect science. You can do 95% of everything right, but with just one element out of synch, you risk total failure. The good news is,...
by ProResource | Apr 4, 2017 | Lead generation, Marketing, Marketing experiments, Product launches, Sales
When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on...
by Katherine | Jan 26, 2016 | Branding, LinkedIn, Marketing, Sales, Social Networking
A prospect emailed me inquiring about my services. Promptly, I went to his company website to learn about their software product. Next, I checked out the About page to meet the people behind the company. It was a general description of the company. No names. No...
by Katherine | Jan 5, 2016 | Lead generation, LinkedIn, Marketing, Sales, Social Networking
When you go to a networking event, what do you take with you to hand out? Resumes? Most likely not, unless it’s job-related networking event. For most events, you’d bring the right tools with you and that would be your business cards. What do you take when exhibiting...
