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Excellent LinkedIn Profiles for VPs of Sales & Chief Revenue Officers

Excellent LinkedIn Profiles for VPs of Sales & Chief Revenue Officers

by ProResource | Jun 15, 2022 | Executive Social, LinkedIn Profile, Online Presence, Personal branding, Sales

The best sales leaders I know come with an arsenal of tools, best practices, and trade secrets. LinkedIn has become an essential first step in business development. Used well, LinkedIn serves as your advance team, telling your sales story before people even meet you....
Pivot Strategy: Define Your Buyer Personas

Pivot Strategy: Define Your Buyer Personas

by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy

Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
Pivot Strategy: Get Data to Validate Your Instincts

Pivot Strategy: Get Data to Validate Your Instincts

by ProResource | May 6, 2020 | LinkedIn Data, LinkedIn Tips, Sales, Strategy

As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited runway, and time is the critical variable. So, how do you decide where to focus your...
Selling Your Business: An Interview with Byond CEO Laurie Wiggins

Selling Your Business: An Interview with Byond CEO Laurie Wiggins

by ProResource | Oct 9, 2018 | Online Presence, Sales, Strategy

Right now, you are having far too much fun running your business to think about selling. But at some point you will be ready for a new adventure. What should you think about now, so you can be prepared when the time comes? To discuss this topic in detail, I recently...
What’s Working Now: Messages

What’s Working Now: Messages

by ProResource | Nov 16, 2017 | LinkedIn, Sales, Social media, Social Selling

LinkedIn has been introducing lots of new features and capabilities – almost every week there is something new. If you don’t spend much time on LinkedIn, the changes are so subtle you might not even notice them. But add them up, and they have significant implications...
5 Most Common Tech Marketing Mistakes

5 Most Common Tech Marketing Mistakes

by ProResource | Apr 11, 2017 | Lead generation, Marketing, Marketing Tools, Sales, Social media

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is,...
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