How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn
For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn't just your company's backstory; it's the gravitational force that pulls others into your orbit. I’ve written...
17 Important Stories Every SaaS CEO Should Tell — and Why They Matter
For CEOs of small to mid-size B2B SaaS companies, storytelling is much more than a marketing tool — it’s a comprehensive communication strategy that impacts every aspect of their business, from customer acquisition and retention to investment attraction and talent...
Authentic Engagement: Corent CEO Feyzi Fatehi Shares His LinkedIn Mindset
Among the millions of voices on LinkedIn, some resonate with extraordinary authenticity and depth. Feyzi Fatehi is one of those significant voices. With 20K followers and a 2019 SIIA CODiE Lifetime Achievement Award for his work in education technology, he's a tech...
A Post-SaaStr Report: Braindates, After Parties & Uber Rides
CEOs of SaaS companies: Did you attend SaaStr last week? I did, and it was an amazing experience. I shared my game plan and expectations before the conference, and some things were even better than I anticipated. A few were not ― or simply were different. Here are my...
The CEO’s Guide to Winning at SaaStr: Food Lines, Braindates & QR Codes
I attended both SaaStock and SaaStr Europa a couple of months ago, and am planning to attend SaaStr in San Francisco in September. A few things surprised me about the conferences ― I tried to use my usual tricks for meeting people at events, but they didn’t work! I...
25 Ways CEOs Can Build Trust Faster Using LinkedIn
Trust. It opens so many doors, doesn’t it? But trust has to be built; it cannot be demanded. And building trust requires that other important T word . . . time. It takes time for people to get to know who you are. They watch how you behave in different situations, how...
CEOs: 4 Clear Indicators That It’s Time to Invest in Your Personal Brand
Once upon a time, there was a CEO of a B2B tech company who had a superb mind for business. She transformed a great idea into a thriving enterprise, hired well, led with clarity, and delivered value to her investors and customers. But she also thought that a personal...
8 Crucial Aspects of a Successful CEO Communication Strategy
Have you ever wished you could ensure that the story told about you, your leadership, and your company was the one you wanted everyone to hear? That people could really hear your version and understand what motivates you, what is really happening? Among the many...
CEO Exclusive: Free LinkedIn Audit Uncovers Missed Opportunities
“I want to keep a low profile, you know, blend in with the crowd. I don’t have anything new to say or any reason to draw attention to myself or this company.” Said no CEO ever, right? And yet, I am regularly surprised by the number of CEOs who aren’t taking advantage...
The Power of Traction: How to Use LinkedIn to Boost Investor Confidence
When investors evaluate a company, they look at many factors, including the caliber of your leadership team, the market opportunity, and the progress you have made to date. All of those stories can be told on LinkedIn, but the most important one is traction. The more...
Unlock Investor Interest: How to Use LinkedIn to Attract Funding
If you’re a startup CEO or founder, you already know it takes more than hard work or luck to turn an idea into a company. So. Much. More. Drive, great communication skills, the right connections, good people, endurance, incredible research and strategy, industry...
Want to Land a Board Role? Use LinkedIn & ChatGPT
Once upon a time, a seasoned CEO found herself looking for a new challenge. Though she truly enjoyed leading her successful tech company, she longed for a different venture, a way to make an even bigger impact with her skills and expertise. Several of her peers,...