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How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

by ProResource | Oct 25, 2023 | LinkedIn Best Practices, LinkedIn Profile, Storytelling

For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn’t just your company’s backstory; it’s the gravitational force that pulls others into your...
17 Important Stories Every SaaS CEO Should Tell — and Why They Matter

17 Important Stories Every SaaS CEO Should Tell — and Why They Matter

by ProResource | Oct 11, 2023 | CEOs, Leadership, LinkedIn Tips, Storytelling, Thought Leadership

For CEOs of small to mid-size B2B SaaS companies, storytelling is much more than a marketing tool — it’s a comprehensive communication strategy that impacts every aspect of their business, from customer acquisition and retention to investment attraction and talent...
The Power of Traction: How to Use LinkedIn to Boost Investor Confidence

The Power of Traction: How to Use LinkedIn to Boost Investor Confidence

by ProResource | May 10, 2023 | Employer Branding, LinkedIn Tips, Online Presence, Storytelling

When investors evaluate a company, they look at many factors, including the caliber of your leadership team, the market opportunity, and the progress you have made to date. All of those stories can be told on LinkedIn, but the most important one is traction. The more...
How Smaller Tech Firms Can Attract Top Talent from Tech Giants

How Smaller Tech Firms Can Attract Top Talent from Tech Giants

by ProResource | Mar 1, 2023 | Employer Branding, Recruitment, Storytelling

The marketplace is currently overflowing with really talented people — people who worked hard, under pressure, and were incredibly successful with well-known tech giants.  Great people who may not only be available for new opportunities but who may also — for the...
3 Essential Pillars of CEO Personal Branding: Storytelling, Referrals & Trust

3 Essential Pillars of CEO Personal Branding: Storytelling, Referrals & Trust

by ProResource | Nov 2, 2022 | Referral Network, Storytelling, Trust

Why should CEOs — who already carry the burden of a company’s success in operations, finances, and personnel — care about “personal” branding? Isn’t it enough to establish a credible brand for the company? No. In fact, a hard “no” — a company brand is not enough...
How to Fascinate with Stories

How to Fascinate with Stories

by ProResource | Sep 20, 2022 | Branding, Communication, Leadership, Online Presence, Storytelling

I love a good story. Everyone loves a good story. From books to movies to live storytellers, we all enjoy a good tale — the hero, the villain or challenge, the victory, maybe a little romance, too. Sharing stories is also an important part of running a business and...

Recent Blog Posts

  • SaaS CEOs: Do You Have a 2024 CEO Communications Strategy?
  • An Introvert’s Guide to Maximizing Results from In-Person Events
  • How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn
  • 17 Important Stories Every SaaS CEO Should Tell — and Why They Matter
  • Authentic Engagement: Corent CEO Feyzi Fatehi Shares His LinkedIn Mindset

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