I love a good story. Everyone loves a good story. From books to movies to live storytellers, we all enjoy a good tale — the hero, the villain or challenge, the victory, maybe a little romance, too. Sharing stories is also an important part of running a business and...
In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market and gain confidence that you are optimizing your marketing investment. When you...
