LinkedIn Content
The most effective executive content starts with real conversations.
Each month, we interview you. We discuss what’s happening in your business, your industry, and your leadership journey, then turn those insights into compelling, authentic content that reflects your voice and perspective.
From that single monthly interview, we can create a full range of assets: LinkedIn posts, blog articles, videos, carousels, LinkedIn newsletters, and more.
Every piece is written to sound like you, look professional, and advance your strategic goals. We also provide accompanying graphics that elevate your visual presence and reinforce your brand.
Once you’ve reviewed and approved the content, we schedule it for publication directly through your account.
To ensure your content reaches the right audience, we can boost it strategically, putting your insights in front of the people who matter most, whether that’s investors, potential customers, partners, or recruits. This kind of targeted amplification extends your visibility far beyond your immediate network and helps you build momentum.
While LinkedIn is always the centerpiece, the content we create works across platforms. You can use our posts on other social platforms and publish longer pieces on Forbes, Medium, or Substack. You can also use the content on your company blog or website.
Efficient Process
We get the best results when we can interview you every month, typically for about 30 minutes.
Once we have worked with you long enough that your ghostwriter knows what you think about the issues, we don’t need as much of your time. Often, long-time clients will just shoot over an email with a few bullets or share photos from a recent event with a few notes.
We are also happy to propose ideas for posts, based on what’s trending and what is effective on LinkedIn at the moment.
All content is sent to you for your approval. You can also designate someone on your staff to approve posts for you.
We monitor your analytics using Shield or LinkedIn’s native statistics. We report back to you on what’s working best and make recommendations to optimize your presence.
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