10 Stages of a CEO’s Journey and How Personal Branding Helps You Crush It
Navigating the CEO journey is exciting and exhilarating . . . and sometimes exhausting. But you wouldn’t want to be doing anything else, right? From founding a business to exiting with grace, successful CEOs rely on foundational skills that remain crucial across all...
Humanizing the CEO: What It Is, Why It Matters, and How to Do It Well
CEOs and social media — it’s a love-hate relationship, right? Most CEOs and senior execs see value in adding social media to their communications mix. But really, does any CEO get up in the morning and think, “I can’t wait to share [fill in the blank] on social!” No...
LinkedIn Profile Tips for High School Students
Is high school too early to set up a LinkedIn profile? College students know that a presence on LinkedIn will help them find and apply for jobs. But most high school students are years away from a full-time job search. Does it make sense for you, too? Yes, absolutely....
Unlocking LinkedIn: The New SaaS Founder’s Blueprint for Success
As a SaaS startup founder, you've already taken the monumental leap from concept to company. You've navigated the initial uncertainties, transforming your innovative idea into a tangible business. This journey from envisioning a solution to actually building a...
How Do the CEOs of the Biggest SaaS Companies Use LinkedIn?
Have you ever wondered how the titans of the tech world wield their influence on LinkedIn? We peeked behind the curtain to discover the practices and patterns of successful SaaS CEOs on the platform where the buzz is all business. I write a lot about LinkedIn — why it...
SaaS CEO Leadership Styles on LinkedIn
Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...
Excellent LinkedIn Profiles for VPs of Sales & Chief Revenue Officers
The best sales leaders I know come with an arsenal of tools, best practices, and trade secrets. LinkedIn has become an essential first step in business development. Used well, LinkedIn serves as your advance team, telling your sales story before people even meet you....
Excellent LinkedIn Profiles for CMOs & VPs of Marketing
Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...
3 Key Areas to Cultivate a Unified Team Identity on LinkedIn
If you ever wonder about the power of team alignment, take a look at the week we’ve just seen, culminating in the Super Bowl on Sunday. With 200+ billion US adults tuning in and activities that kicked off the previous Monday, the two teams, their fans, the sponsors,...
Did You Know? You Can Download Your LinkedIn History
Yes, you can! In fact, every member of LinkedIn can request a data file download of their LinkedIn history for free regardless of membership level. Why would you do it? For people like me — who love finding insights from data and patterns — a LinkedIn history data...
Top CEOs to Watch on LinkedIn in 2024
My work — and the work of our team — is to make LinkedIn work for CEOs, particularly the CEOs of SaaS companies. Sometimes a new client comes to us for job-seeking support, but more often, our CEOs want to use LinkedIn to speed their pursuit of other goals — raise a...
Forget the Gym, Hit LinkedIn: 2024 Resolutions for SaaS CEOs
We’re three days into 2024 — is it too early to stop talking about resolutions? In fact, let’s skip the whole resolution thing, and go for something more realistic, strategic, and with straightforward steps to success. I’m excited about the possibilities of this...