How to Build Your CEO Brand
As the CEO of a growing business, your personal brand matters. Your employees trust you, believe in you, and follow your lead. You define the vision for the business; you make strategic decisions; and you are the one who gets everyone aligned and moving in the same...
Five Habits of Highly Successful Social CEOs
It's a question many CEOs ask themselves: How much of a social media presence do I have to have, and what should that presence look like? While there isn't a one-size-fits-all answer, it is clear that a CEO's social media presence has become increasingly important in...
Refocus Your LinkedIn Presence to Support Your 2019 Business Goals
Will you have a little downtime over the next couple weeks? As you reflect on what you want to achieve in 2019, see if you can find some time to refresh your brand online so it is aligned with your current goals. What are your top business priorities for the coming...
How Elite Salespeople Use LinkedIn: An Interview with John Asher, CEO at ASHER Strategies
It’s no secret that LinkedIn is the top professional social networking site — of its 562 million users worldwide, 61 million are senior-level influencers and 40 million hold decision-making positions. Sellers who have mastered LinkedIn create 45% more opportunities...
How the CEO’s Personal Brand Impacts Recruiting
You know your employer brand matters to your recruiting efforts. Companies with a strong brand get 50% more qualified applicants, spend 50% less to hire, and are able to hire faster. But does your personal brand matter too? Yes! As the CEO, your personal brand matters...
Selling Your Business: An Interview with Byond CEO Laurie Wiggins
Right now, you are having far too much fun running your business to think about selling. But at some point you will be ready for a new adventure. What should you think about now, so you can be prepared when the time comes? To discuss this topic in detail, I recently...
Next Step in Your Career: Position Yourself for a Board
Would you like a spot on a corporate board? It’s a smart move for experienced executives looking to make an impact with their business and leadership skills. A corporate board position can be lucrative; but even if you’re on the board of a nonprofit or startup,...
Are You a ProSocial CEO?
80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber...
LinkedIn Video: How I Got Started (and Why I Won’t Stop)
A success story from ProResource CEO, Judy Schramm. As well-informed adults, we all know what’s good for us. Take time for self-care, get enough sleep, exercise regularly, eat more greens — these are not earth-shattering suggestions. In fact, they’re downright...
9 Expert Tips to Make Great Videos for LinkedIn
Your social media feeds are jam-packed with video and for good reason — people love it. In fact, by 2019, it’s expected that video will account for 80% of all consumer internet traffic. That’s a hard stat to ignore! Here's another amazing statistic from LinkedIn:...