The Difference Between CEO Posts & Company Content
“Our company already has a strong presence on LinkedIn. Why can’t I just repost things from the company page?” I hear some version of that fairly often. My answer is that you should definitely repost. First, you do want alignment between the CEO’s content and the...
How to Test a New Market Before You Commit
An AI-assisted framework for finding the right buyers, strongest message and real evidence The hardest part of entering a new market is not deciding whether people could use what you sell. A capable team can usually build a persuasive case for several different...
How CEOs Build Trust When Entering a New Market
Entering a new market creates an interesting problem for a CEO. Your company may have years of experience, strong customers, a proven product, and an excellent reputation. But if the people in the new market do not know you, much of that credibility stays behind. This...
How a Visible CEO Makes Growth Easier
CEO visibility on LinkedIn helps growth-stage companies build confidence, open doors, and reduce friction in the sales process Growth-stage tech companies have more ways than ever to find prospects, analyze markets, test messaging, and scale outreach. AI can research...
Stepping Into the CEO Role? Here Are the LinkedIn Changes You Need
Becoming CEO changes how people listen to you. Your team listens for direction. Investors listen for confidence. Customers listen for trust. Candidates listen for culture. Partners listen for momentum. Before you became CEO, it may have been sufficient for your...
How to Build a CEO Communications Strategy
Every CEO communicates constantly. But do you have an intentional, public communication strategy? Employees are looking for confidence. Candidates are looking for clues about your culture. Customers are looking for judgment and stability. Investors are looking for...
How to Get Comfortable with Visibility
For most of your career, you may have been taught that your work should speak for itself. Work hard. Do excellent work. Do not brag. That is perfectly good advice when you are starting out. But at some point, it stops serving you. As you become more senior, fewer of...
Humanizing the CEO: What It Is, Why It Matters, and How to Do It Well
Humanizing yourself is one of the most important reasons for a CEO to be active on LinkedIn, especially CEOs of larger companies. But it is also one of those phrases people use without being very clear about what it means. Does it mean talking about your family?...
Hiring Top Talent? Your CEO LinkedIn Presence May Be the Advantage You’re Missing
Did you hear the story about the company where everyone had worked hard and well, systems were in place, teams were aligned, and the opportunity for big new business was just ahead? All they needed was a couple of key hires. But finding the right people was taking so...
How to Get Your CEO to Take LinkedIn Seriously
Many CMOs and heads of communications are dealing with the same situation: the company is active on LinkedIn, with a strong presence. The CEO is on LinkedIn but not particularly active – they are good about reposting company announcements, sharing funding news, and...
Raising a Funding Round? How LinkedIn Helps Founders Gain Investor Confidence
Fundraising is more intense than almost anything else you do. When you are raising a round, you need a proven track record, impressive business credentials, a strong team, real traction, and a compelling vision.. You know every aspect of your business is going to...
Introducing the Leadership Signal System
Is your LinkedIn presence underselling your abilities? Most executives have far more to offer on LinkedIn than their profiles or posts reveal. Their credibility is not the issue. They have built companies, led teams, navigated markets, made difficult decisions, worked...