LinkedIn Content & Engagement Strategy
Your LinkedIn content is how people get to know you as a leader.
LinkedIn is one of the very few places where people who don’t work with you on a daily basis can learn how you think, what matters to you, and what you bring to the table.
You can use LinkedIn to shape your reputation, attract opportunities, and signal what kind of executive you are to work with, invest in, or follow.
Our Personalized LinkedIn Content & Engagement Strategy gives you a clear, sustainable approach to showing up on LinkedIn with intention, so your presence aligns with your business goals, time constraints, and communication style.
We start by understanding your priorities: what you want to be known for, who you want to reach, and what outcomes matter most.
Then we design a tailored strategy that covers what to post and when, who to engage with, and how to engage. You’ll have a framework that makes it easy to stay consistent and strategic without feeling like you are bragging or getting outside your comfort zone.
Efficient Process
We start with a discovery session. This can be combined with your LinkedIn profile interview, but we find it usually works better to have separate calls. You may want other members of your team, such as marketing or communications, to join the discovery call.
We’ll talk about your goals for using LinkedIn, who we need to reach for you to achieve those goals, and what you want those people to know about you and your business.
We’ll look at what we can leverage from your business: announcements, news, events, collateral.
We incorporate your upcoming plans: conferences, speaking engagements, podcasts, and more.
We talk about what you are comfortable doing, and what you don’t want as part of your presence. You might love the idea of doing videos – or have no interest in being in front of the camera.
With all of that information, we go off and do some more research, then craft a personalized strategy for you. Your strategy, which we call your Social Action Plan, includes:
- Branding blocks
- Content calendar
- Posting schedule
- Engagement plan
- Metrics
Once you approve that plan, we can start implementing it immediately, creating content and posting. Read about LinkedIn Content.
Or we can coach you on how to post and engage yourself. Read about Executive LinkedIn Coaching.
Want Help With Your LinkedIn Presence?
