There’s a lot of talk about being vulnerable in your LinkedIn posts.
Scroll through your feed and you’ll see personal stories, emotional reflections, and touching anecdotes, all in the name of being authentic.
While that kind of content can work well for some, most CEOs and executives I talk to don’t want to post about their inner doubts or bring their personal lives into a professional space.
The good news? You don’t have to.
Being effective on LinkedIn doesn’t require being vulnerable.
When you’re a senior leader, people aren’t looking for your life story. They’re looking for how you think. They want to see you lead, understand what matters to you, and gain insight into how you see current events.
Start with what you’ve figured out
If you’re not sure what to post, ask yourself, “What have I figured out lately that could help someone else?”
Think of a situation where:
- You were uncertain and had to make a judgement call
- You learned something useful
- You saw a path more clearly after going through it yourself
Then share one takeaway from that experience.
For example, you might talk about how you’ve learned to communicate about change more effectively to your team, not by simplifying the message, but by repeating it more often.
Or you might share how your thinking has shifted around vendor relationships after leading a tech implementation.
Sharing tips like these helps others navigate the same challenges.
Stick to one insight per post
Keep your advice focused and practical. Make it bite-size. Don’t try to pack in every lesson you have learned. Just help your network do one thing better.
The strongest executive content doesn’t try to be viral. It tries to be useful.
If you’re not sure where to start or how to frame your thinking in a way that resonates, we can help. This is what we do every day: help executives use LinkedIn effectively.