by ProResource | Sep 13, 2018 | Personal branding, Social media engagement, Social Selling
80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber...
by ProResource | Nov 16, 2017 | LinkedIn, Sales, Social media, Social Selling
LinkedIn has been introducing lots of new features and capabilities – almost every week there is something new. If you don’t spend much time on LinkedIn, the changes are so subtle you might not even notice them. But add them up, and they have significant implications...
by ProResource | Mar 15, 2016 | Branding, Lead generation, LinkedIn, Marketing, Social Networking, Social Selling
You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you. Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will...
by Katherine | Mar 1, 2016 | Blogging, Copywriting, LinkedIn, Marketing, Social Networking, Social Selling
If you are thinking about working with a professional copywriter to create LinkedIn blogs, you’ll want to make sure the writer understands your goals for the project, your expectations, and especially your ideas. The blog content should originate with you. A good...
by Katherine | Feb 16, 2016 | credibility, Lead generation, LinkedIn, Public relations, Social Networking, Social Selling
Officially launched in 2003, LinkedIn has more than 414 million registered members in more than 200 countries. With an average of two new members registering per second, it’s the largest professional social media network in the world. Most professionals know they need...
by Katherine | Sep 1, 2015 | LinkedIn, Marketing, Social media, Social Networking, Social Selling
You’ve spent a lot of time, effort, and money to get your company’s website working well. Your design team has made it look beautiful and function seamlessly. It’s amply stocked with brilliant content that shows everything your company can do. There’s just one thing...
