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Want to Land a Board Role? Use LinkedIn & ChatGPT

Want to Land a Board Role? Use LinkedIn & ChatGPT

by ProResource | Mar 29, 2023 | Board Positions, LinkedIn Profile, LinkedIn Tips, Personal branding, Reputation Management, Strategy

Once upon a time, a seasoned CEO found herself looking for a new challenge. Though she truly enjoyed leading her successful tech company, she longed for a different venture, a way to make an even bigger impact with her skills and expertise.  Several of her peers,...
Pivot Strategy: Define Your Buyer Personas

Pivot Strategy: Define Your Buyer Personas

by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy

Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
Pivot Strategy: Get Data to Validate Your Instincts

Pivot Strategy: Get Data to Validate Your Instincts

by ProResource | May 6, 2020 | LinkedIn Data, LinkedIn Tips, Sales, Strategy

As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited runway, and time is the critical variable. So, how do you decide where to focus your...
Selling Your Business: An Interview with Byond CEO Laurie Wiggins

Selling Your Business: An Interview with Byond CEO Laurie Wiggins

by ProResource | Oct 9, 2018 | Online Presence, Sales, Strategy

Right now, you are having far too much fun running your business to think about selling. But at some point you will be ready for a new adventure. What should you think about now, so you can be prepared when the time comes? To discuss this topic in detail, I recently...
Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)

Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)

by ProResource | Jun 19, 2018 | building trust, Social media engagement, Strategy

When it comes to business best practices, every company knows they have to have a presence in social media. I mean, it’s 2018, folks. But, it’s funny — while senior executives at every level of corporate America insist that their company have a vibrant multi-platform...
You Wrote a Book! Now What?

You Wrote a Book! Now What?

by ProResource | Jun 12, 2018 | Personal branding, Social media engagement, Social Networking, Strategy

With 562 million members, LinkedIn, when used strategically, offers authors unprecedented opportunities to promote their work, especially when using LinkedIn in conjunction with other social media platforms such as YouTube, Instagram, and Twitter. Dr. John Danley, an...
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