by ProResource | Dec 15, 2020 | CEOs, Leadership, Strategy
When I think about 2020, I think about a scene from the sitcom Friends. “Pivot,” Ross Geller screamed, “Pivot!,” as the coffee house gang struggled to carry an oversized couch up a tiny, apartment building stairwell. Things did not end well for the couch. 2021 is not...
by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy
Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
by ProResource | May 6, 2020 | LinkedIn Data, LinkedIn Tips, Sales, Strategy
As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited runway, and time is the critical variable. So, how do you decide where to focus your...
by ProResource | Oct 9, 2018 | Online Presence, Sales, Strategy
Right now, you are having far too much fun running your business to think about selling. But at some point you will be ready for a new adventure. What should you think about now, so you can be prepared when the time comes? To discuss this topic in detail, I recently...
by ProResource | Jun 19, 2018 | building trust, Social media engagement, Strategy
When it comes to business best practices, every company knows they have to have a presence in social media. I mean, it’s 2018, folks. But, it’s funny — while senior executives at every level of corporate America insist that their company have a vibrant multi-platform...
by ProResource | Jun 12, 2018 | Personal branding, Social media engagement, Social Networking, Strategy
With 562 million members, LinkedIn, when used strategically, offers authors unprecedented opportunities to promote their work, especially when using LinkedIn in conjunction with other social media platforms such as YouTube, Instagram, and Twitter. Dr. John Danley, an...
