LinkedIn Influencers: Who Are They and Why Should You Care?

LinkedIn Influencers

Have you heard of LinkedIn Influencers? Experienced LinkedIn users ask us a fair number of questions about them. Who are they? Should you follow them? Why? What makes someone an influencer? Why can’t I find [fill in name here] in the list of influencers? Let’s answer those questions and clear […]

5 Most Common Tech Marketing Mistakes

b2b marketing mistakes

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is, […]

Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch

marketing testing

When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on time? […]

New LinkedIn, New You

linkedin layout

When did you last update your LinkedIn profile? If you’re like most people, it’s been a while. Right? That’s okay, but as LinkedIn completes the rollout of a new user interface, there’s no better time to refresh and update your profile. Here’s a look at what’s changed and how you can […]

How to Use LinkedIn in 5 Minutes a Day

how to use linkedin

If you are a consultant, a lawyer, or run a one-person business, you need a simple process for doing social media marketing – one you can do automatically, without a lot of effort or time. Today we’re going to talk about a LinkedIn system that can be accomplished in under […]

CEO Profiles on LinkedIn: 10 More Excellent Examples

linkedin profile examples for ceos

It’s been nearly three years since we published a blog post highlighting 10 great examples of LinkedIn CEO profiles. Since then, a lot has changed. The LinkedIn profile includes new sections and more options. With the Microsoft acquisition, LinkedIn has become even more important. It will soon be integrated with […]

How to Get Senior Executives into Social Media

executives social media

It feels like moving a mountain, doesn’t it? You have dozens — maybe hundreds — of senior executives you are trying to get to participate in social media. It’s one of your key initiatives, but you’re not making the progress you hoped for. Everyone agrees social media is a good […]

Recruiters Offer LinkedIn Profile Advice for Technology Executives

technology recruiting

You might not be actively looking for a new job, but wouldn’t it be great to have people calling you with interesting opportunities? With a strong LinkedIn profile, you can. Executive recruiters are constantly scouring LinkedIn to find just the right people to fill their clients’ open positions. When you […]

December on LinkedIn: What to Do, What Not to Do

eggnog winter December

You don’t need eggnog to make your holidays happy – and productive – on LinkedIn. With just a little thinking outside the box and some simple year-end attention, you’ll land the gift that keeps giving throughout the year ahead. Here are some tips for getting the most out of LinkedIn […]

Page 1 Page 2 Page 3 Page 24