CEO Social Activism: The Benefits and Risks of Speaking Out

ceo social issues

At a time when 140 characters can unsettle financial markets and incite worldwide controversy, the risks associated with publicly voicing an opinion or supporting a cause are greater than ever. There is, of course, a strong and sound-minded counterpoint to this increasing social media frenzy: the articulation of measured, controlled […]

Tips for Your Best LinkedIn Summary

tips for linkedin summary

Your LinkedIn summary is at the top of your profile, so it’s the section most people read to get a sense of who you are. Don’t leave it blank because you aren’t sure what to write. Here is a simple process that will help you create a strong, interesting summary. […]

Is a CEO’s Role to Maximize Profit or Work towards the Greater Good of Society?

CEOs: Social Activism

Meet Alain Kapatashungu, CEO and Founder of Frontdoor. Born in Africa, now living in Paris, Alain survived the genocide in Rwanda.  His family fled the country, and lost many family members who stayed behind.  Alain is passionate about immigration, and is unequivocally committed to acting on that passion. “If things […]

LinkedIn Profile Checklist (Updated)

best linkedin profile

Have you updated your LinkedIn profile to take advantage of the changes LinkedIn made earlier this year? Here is a new version of our checklist, with LinkedIn profile best practices and recommendations. One change you may have noticed is that many parts of the profile are now hidden – you […]

What Do CEOs Think About CEO Social Activism? Part 1

Social Activism Survey

  Regardless of which side we are on, all of us have been riveted by the political situation in the US. It’s an adventure that evolves day by day, one that has changed the way many of us interact with the news and social media. It has energized many people […]

LinkedIn Influencers: Who Are They and Why Should You Care?

LinkedIn Influencers

Have you heard of LinkedIn Influencers? Experienced LinkedIn users ask us a fair number of questions about them. Who are they? Should you follow them? Why? What makes someone an influencer? Why can’t I find [fill in name here] in the list of influencers? Let’s answer those questions and clear […]

5 Most Common Tech Marketing Mistakes

b2b marketing mistakes

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is, […]

Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch

marketing testing

When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on time? […]

New LinkedIn, New You

linkedin layout

When did you last update your LinkedIn profile? If you’re like most people, it’s been a while. Right? That’s okay, but as LinkedIn completes the rollout of a new user interface, there’s no better time to refresh and update your profile. Here’s a look at what’s changed and how you can […]

How to Use LinkedIn in 5 Minutes a Day

how to use linkedin

If you are a consultant, a lawyer, or run a one-person business, you need a simple process for doing social media marketing – one you can do automatically, without a lot of effort or time. Today we’re going to talk about a LinkedIn system that can be accomplished in under […]

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