In my last blog, I promised to post a really cool tip I learned to keep you motivated as a LinkedIn user. So here it is: Benchmark your activity and positive results by opening up a browser and typing in: LinkedIn.com/sales/ssi. This shows your “Social Selling Index,” which measures how […]
How humbling (scary?) it is when you realize, after getting laid off from your longtime job as an executive, that this whole social media thing (which you maybe casually enjoyed as a Facetime buddy) is clearly one of the primary tasks to check off your job search to-do list. Will […]
In continuing with our theme of learning from the best, here is a list of some excellent LinkedIn examples of female CEOs. These women use their LinkedIn presence to share their ideas and experience in the boardroom, provide insights on industry news and trends, interact with their team and partners, […]
LinkedIn has become the greatest network for almost every type of professional or executive – whether you are looking for new customers or partners, need to hire employees, or are searching for a new job, you do it on LinkedIn. According to LinkedIn’s own statistics, profiles with photos are 7x […]
How much of your information should you make public on LinkedIn? What should you hide? Some users lock down their accounts that few can view them. Others are an open book. For most, it’s somewhere in between. It doesn’t help that LinkedIn’s privacy settings appear in different places in your […]
Even if you’re not a recruiter or sales person, upgrading to the LinkedIn Premium plan for business professionals may still be worth the investment. LinkedIn offers four types of plans: LinkedIn Premium, recruiters, job seekers and sales professionals. LinkedIn Premium targets business owners and general professionals who want to find […]
Many companies, B2B in particular, depend on LinkedIn for lead generation. According to Hubspot’s “The 2013 State of Inbound Marketing” data, 43% of all marketers have found a customer through LinkedIn. According to LinkedIn’s blog, there were 5.7 billion (yes, billion) searches done in LinkedIn in 2012. The blog announced […]
What do you want people to do when they check your LinkedIn profile? Hire you? Connect with you? Of course. Yet most LinkedIn profiles read like “Here’s what I’ve done and why I’m awesome.” It leaves your target audience thinking: Well, yippee for you, but what can you do for […]
Today’s guest post comes from Nathaniel Mollen, a student of philosophy at Ursinus College. Marketing is only a little like metaphysics, but it’s made him somewhat of an expert in making dry topics both clear and interesting. LinkedIn is popular, this is no secret. Since this is a trade blog, […]
Keywords in your LinkedIn profile can mean the difference between appearing in the top of LinkedIn’s results and several pages deep. Keyword placement and density can also help you move to the top of the search results. However, some people stuff keywords in their LinkedIn profiles thinking it will boost […]
