Officially launched in 2003, LinkedIn has more than 414 million registered members in more than 200 countries. With an average of two new members registering per second, it’s the largest professional social media network in the world. Most professionals know they need...
Last week I talked about how to optimize your LinkedIn advertising and target your ideal audience. Now, I’ll talk about how to plan your budget and bid appropriately. How to Set the Ad Budget It’s possible that an ad could get a lot of traction and max out your...
Picture an active LinkedIn user. Perhaps, it looks like you. You interact in all the right Groups. You post regular updates under both your personal and company profiles. You even publish LinkedIn blog posts. It’s possible to do all this and still not being making the...
A prospect emailed me inquiring about my services. Promptly, I went to his company website to learn about their software product. Next, I checked out the About page to meet the people behind the company. It was a general description of the company. No names. No...
A website had suits on sale for $100. Sounds too good to be true, right? A closer look at the description reveals the reason for the low price. They were made of polyester and rayon, cheap synthetic fabrics. This affects breathability, shape, and stiffness. And the...
Everyone wants to connect with influencers. That’s because when they do it, visits to your website, article, [fill in the blank] explodes. Being associated with them can increase exposure for your brand and boost engagement with your clients and prospects. Before any...