by ProResource | Jun 26, 2018 | Advertising, Social media engagement
Each day, content explodes on social media. Every tweet, Facebook update, and LinkedIn post compete with thousands of others. Twitter officials say that people post more than 500 million tweets per day. Facebook generates 4 petabytes of new content per day. To put...
by Katherine | Feb 9, 2016 | Advertising, LinkedIn, Social media, Social Networking
Last week I talked about how to optimize your LinkedIn advertising and target your ideal audience. Now, I’ll talk about how to plan your budget and bid appropriately. How to Set the Ad Budget It’s possible that an ad could get a lot of traction and max out your...
by Katherine | Feb 3, 2016 | Advertising, Branding, Lead generation, LinkedIn, Social Networking
Picture an active LinkedIn user. Perhaps, it looks like you. You interact in all the right Groups. You post regular updates under both your personal and company profiles. You even publish LinkedIn blog posts. It’s possible to do all this and still not being making the...
by Katherine | Aug 17, 2015 | Advertising, LinkedIn, Marketing, Sales, Social Networking, Social Selling
If your familiarity with LinkedIn is limited to your profile, contacts’ profiles, and your company page, you might be missing something big. Perhaps you’ve seen the long-form posts by “Influencers” such as Bill Gates or Richard Branson. Are you aware that LinkedIn...
by Katherine | Aug 10, 2015 | Advertising, Branding, Lead generation, LinkedIn, Marketing, Sales, Social Networking, Social Selling
According to LinkedIn’s member research, four out of five LinkedIn members can impact business decisions and have two times the purchasing power of the average U.S. adult who is online. No doubt, LinkedIn is a valuable place to generate leads for your business. Doing...
