With the announcement yesterday that Microsoft is acquiring LinkedIn for $26.2 billion, there is a lot of speculation about why. While many people believe the primary value of LinkedIn is the master database of 433 million professionals and executives, I agree with...
The photo on your LinkedIn profile is eight years old – you know you need a new one. But what’s the best way to get it? Here are the most popular options, with the pluses and minuses of each… Mall Photographer Going to Picture People or Glamour Shots is a good choice...
In Washington, DC, where we’re based, it’s a fact of life that a lot of people will be looking for new jobs after the election in November. You might be in a slightly different situation – maybe you know your company is preparing for a round of layoffs or...
You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you. Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will...
If you are thinking about working with a professional copywriter to create LinkedIn blogs, you’ll want to make sure the writer understands your goals for the project, your expectations, and especially your ideas. The blog content should originate with you. A good...
Hiring a LinkedIn expert to write or rewrite your profile can be a great strategy – especially if you’re starting to use LinkedIn to generate leads for your business or looking to land a new job. However, you need a writer who does quality work – one who will help you...