by Katherine | Mar 1, 2016 | Blogging, Copywriting, LinkedIn, Marketing, Social Networking, Social Selling
If you are thinking about working with a professional copywriter to create LinkedIn blogs, you’ll want to make sure the writer understands your goals for the project, your expectations, and especially your ideas. The blog content should originate with you. A good...
by Katherine | Feb 23, 2016 | Branding, Copywriting, LinkedIn, Social Networking
Hiring a LinkedIn expert to write or rewrite your profile can be a great strategy – especially if you’re starting to use LinkedIn to generate leads for your business or looking to land a new job. However, you need a writer who does quality work – one who will help you...
by ProResource | Jul 15, 2011 | Copywriting, credibility, Marketing, Website
Why does credibility matter? Credibility is the essential third step that has to happen before you can make a sale. The first step is Findability. People have to be able to find you – they need to know that you exist and that you can solve their problem. The...
by ProResource | Dec 3, 2008 | Copywriting
I just received an email newsletter with this subject line: How to Craft Irresistable Subject Lines. That’s a great subject line – pretty much irresistable to someone like me who is currently involved in creating several email marketing campaigns for...
