by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, ROI, Social media
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
by ProResource | Oct 16, 2019 | CEOs, Executive Social, ROI, Social media, Thought Leadership
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
by ProResource | Sep 11, 2019 | CEOs, Investors, ROI, Social media, Social media engagement
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
by ProResource | Aug 8, 2019 | LinkedIn Profile, Personal branding, Social media
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it’s been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the...
by ProResource | Jul 10, 2019 | Branding, Social media, Video
It probably won’t surprise you to hear that video is the best performing content type on social media. But it might be news that this holds true even when you are targeting executives. Consider the stats: 75% of executives say they watched at least one...
by ProResource | May 8, 2019 | CEOs, Leadership, LinkedIn, Social media
In business, we’re always thinking about what’s next: What are our targets for the next quarter? What’s the next move in my career? And what decisions and actions need to be made to get us where we want to go? No matter the answer, building a strong...
