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Your Biggest Fans: How Executive Leaders Drive Employee Advocacy

Your Biggest Fans: How Executive Leaders Drive Employee Advocacy

by ProResource | Mar 19, 2020 | CEOs, Employee Advocacy, Executive Social, Leadership

It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
The ROI of Executive Social Media for Employee Advocacy

The ROI of Executive Social Media for Employee Advocacy

by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, ROI, Social media

Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...

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