Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
As an executive with many demands on your time, you need to justify the investment of time that you put into social media. While you may feel intuitively that it has value, it’s like any other part of your business – at some point you need to show ROI. There are tools...
I often get asked how to write a blog post that will be successful on LinkedIn. A corresponding question: what does successful mean on this blogging platform? I’m not going to give you a formula, because there’s no one perfect way to succeed. However, successful...
We’re always trying to measure results, aren’t we? If you’re thinking about publishing blog posts on LinkedIn, you’ve probably wondered what kind of results to expect, and how to measure success. If you’re outsourcing the writing to a LinkedIn expert, you will also be...