by ProResource | Nov 7, 2011 | Marketing, Nurture, Public relations, Social media, Social Networking
Everyone wants to be part of a success. So use social media to let people see that what you do is working – that others are excited about what you offer and are jumping on it. You don’t have to wait for big wins to do this – share the small triumphs too. Talk about...
by ProResource | Oct 31, 2011 | credibility, Marketing, Nurture, Public relations, Social media, Social Networking
Your fifth theme for your social media marketing is to show who is connected with you. This is the whole point of social media! If you can show that other people – particularly people your prospects respect – have checked you out and decided to get involved with you,...
by ProResource | Oct 24, 2011 | Marketing, Nurture, Public relations, Social media, Social Networking
People do business with people they know, like and trust. So let people get to know you better. Let them see that you are a nice person – the kind of person they would be comfortable doing business with. Show some of your personality – you don’t have to share...
by ProResource | Oct 3, 2011 | Marketing, Nurture, Public relations, Social media, Social Networking
One of the first questions people will always have about your company is “Do they know what they are doing?” They need to have ways to confirm that you will do a good job for them. Social media gives you a lot of opportunities to show off your knowledge in your field....
by ProResource | Sep 5, 2011 | Marketing, Public relations, Website
When you are thinking about a website redesign – or even if you are simply tweaking your current site – personas are a very useful tool. What is a persona? A persona is a character who represents a group of people who use your site, who have a common purpose for being...
by ProResource | Aug 29, 2011 | Marketing, Public relations
Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with. Spend an hour or two going over these questions with your...
