by ProResource | Aug 8, 2011 | Marketing, Public relations
I was talking to an executive the other day who asked why they weren’t getting the search engine ranking boost they had expected when they had invested so much in optimizing their website. I told him it was because despite all the work that had taken place on the...
by ProResource | Aug 1, 2011 | Marketing, Public relations
Put a fresh spin on your next nurture campaign with these “green ideas”. As with any nurture campaign keep it relevant to your client, keep it simple and your nurturing will be well received. Sometimes where and how to begin can be more daunting than the actual task....
by ProResource | Jul 25, 2011 | Marketing, Public relations, Social Networking
As you are building out your nurture marketing program, make sure you include all the people who could be referring business to you. Spend a little time every quarter brainstorming about who else is engaged with your prospects and might be able to tell them about your...
by ProResource | Dec 4, 2009 | Public relations
I recently started following Damon Carson, a PR wiz who advertised in one of the HARO newsletters. For anyone who doesn’t know what HARO is… HARO stands for Help A Reporter Out. It’s a 3x/day listserv where reporters and bloggers ask for sources to...
by ProResource | Apr 24, 2009 | Public relations
We’ve been working on some free email courses to help clients (and prospective clients) learn more about managing specific types of marketing. The idea is that the more you know about what to expect and how the process works, the easier it will be to manage...