by ProResource | Oct 7, 2011 | credibility, interviews, Marketing, Social media, Social Networking, Website
Everyone loves seeing quotes and testimonials – they are a great way to get prospects more comfortable with your business. But a lot of people have trouble coming up with a good quote, so they put off giving you one. Here’s how to make it easier for...
by ProResource | Sep 5, 2011 | Marketing, Public relations, Website
When you are thinking about a website redesign – or even if you are simply tweaking your current site – personas are a very useful tool. What is a persona? A persona is a character who represents a group of people who use your site, who have a common purpose for being...
by ProResource | Jul 15, 2011 | Copywriting, credibility, Marketing, Website
Why does credibility matter? Credibility is the essential third step that has to happen before you can make a sale. The first step is Findability. People have to be able to find you – they need to know that you exist and that you can solve their problem. The...
