by ProResource | Oct 29, 2012 | Marketing, Public relations, Social media, Social Networking, Twitter
Retailers use Twitter to connect with customers, listen to feedback and share ideas. When you start using Twitter, the first two things you want to do is listen and respond. Find out what people are saying about your retail store and its competitors. If someone...
by ProResource | Oct 22, 2012 | Education, Marketing, Public relations
I rarely visit a nearby giant mall, so I don’t know where the stores are located. Whenever I go to there, I head straight to the map first thing. Rather than memorizing the locations of the stores I want, I use my phone to scan the QR code on the map to take it with...
by ProResource | Aug 13, 2012 | Education, Marketing, Public relations
I went to a franchised store to pick up a cookie cake. Upon arrival, I checked in on Foursquare, a location-based app on my phone. Surprise! The store had a coupon offering six free cookies for the purchase of a cookie cake. I showed it to the employee who pushed back...
by ProResource | May 21, 2012 | Marketing, Press Releases, Public relations, virtual assistants
When you have a small business, it’s essential to stay in touch with people – to get your email newsletter out regularly. But there are lots of months when you are just too busy to write an article, or even to come up with an idea for someone else to write. That’s why...
by ProResource | Mar 28, 2012 | Lead generation, Marketing, Nurture, Public relations
One of the questions I hear often from clients is whether it makes sense to attend a particular trade show or conference. They tell me they don’t get as many leads as they used to, and they’re wondering if it is worth the expense. I tell them that they need to think...
by ProResource | Nov 14, 2011 | Marketing, Nurture, Public relations, Social media, Social Networking
Your seventh theme for social media marketing (and the last in this series) is to let people help you. When you ask people for small favors – that they can easily do – you are helping them feel good about themselves. And then they also feel good about you. I know, it...