Want to maximize the number of people who see your updates on LinkedIn – without paying for ads? Here’s the secret: Hashtags. Hashtags have been used on Twitter and Instagram for many years but were only introduced on LinkedIn recently. They perform the same basic function on LinkedIn — they […]
In my last blog, I promised to post a really cool tip I learned to keep you motivated as a LinkedIn user. So here it is: Benchmark your activity and positive results by opening up a browser and typing in: LinkedIn.com/sales/ssi. This shows your “Social Selling Index,” which measures how […]
Should You Use Emojis on Your LinkedIn Profile? If you haven’t heard of emojis, the digital ideograms used to express ideas or emotions to a reader, then two things are true: First: You have been living under a rock, because even flip phone-using late adopters use the emoji’s predecessor, the […]
What Judy says in her intro to Executive Guide to Social Media: How to Create a Strong Personal Brand & Use Social Media Towards Your Business Goals rings true – and I interpret it as Don’t think about social media as a separate (distasteful?) task – it’s really just a […]
Looking for examples of how to craft your own LinkedIn profile as a marketer? Here is a list of marketing executives who are doing LinkedIn right. Get Help With Your […]
How humbling (scary?) it is when you realize, after getting laid off from your longtime job as an executive, that this whole social media thing (which you maybe casually enjoyed as a Facetime buddy) is clearly one of the primary tasks to check off your job search to-do list. Will […]
Bragging, Humblebragging & Gratitude: Do You Know the Difference? “All icing, no cake.” That’s how my coworker’s great-grandmother described someone who boasted about their achievements without referencing the people or circumstances that helped them meet their goals. Upon hearing that, my first thought is that all icing and no cake […]
If you are looking for sales leaders with an excellent LinkedIn presence, these senior executives show how it’s done. Todd Helfrich, VP Federal Sales at Attivo Networks Nick Michaelides, VP Federal Sales at Cisco Bernadette Wightman, President, Cisco Systems Canada Stijn […]
“Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential […]
When you need to hire a contractor or seek a partner, how do you decide which companies to consider and choose a winner? Sure, you could do a Google search and Better Business Bureau check. And those are good places to start. Still it only reveals so much about a […]
